Marketing Assistant

POSITION PURPOSE : The Marketing Assistant is responsible for generating business from referral sources to meet agency growth and revenue goals. The Marketing Assistant reports directly to: Director

CLASSIFICATION : NON-EXEMPT

STARTING PAY RATE: $17/hr

PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:

The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned periodically as necessitated by business demands.

• Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).
• Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.
• Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.
• Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.
• Develop new and ongoing referral relationships with targeted accounts identified in the Marketing Action Plan to increase referrals and achieve business growth goals.
• Accurately generate required reports and documentation of sales activity including the Weekly Schedule, Pre-Call Plan, Marketing Action Plan and Sales Call Activity Log within designated timelines.
• Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.
• Utilize company resources to ensure an appropriate return on investment.
• Become expert on major competitors and differentiators among them.
• Develop the marketing action plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.
• Effectively communicate with the Agency team and referral sources.
• Prepare managerial reports within specified timelines.
• Maintain regular and predictable attendance.
• Perform other functions as deemed appropriate by the management team.
• Maintain absolute confidentiality of all information pertaining to employees, clients and clients’ family members.

REQUIRED JOB KNOWLEDGE AND SKILLS :

• Marketing Experience Required
• Education and training in Business Management or Communications are desirable.

• Experience with public speaking with demonstrated presentation skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software.
• Proficiency in digital marketing: Social Media, SEO, and PPC.
• Demonstrate ability to work well with a team.
• Results-oriented.
• Ability to form relationships and maintain rapport with referral sources.
• Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.
• Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations.
• Present a well-groomed image that reflects the professionalism of the business.
• Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
• Work independently with minimal direction and/or supervision.
• Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.
• Ability to lawfully work in the U.S.

PHYSICAL/ENVIRONMENTAL DEMANDS :

• Combination of sitting, standing, bending, reaching, stretching, stooping, walking, climbing stairs and moving intermittently during working hours.
• Must be able to see and hear or use prosthetics that enable these senses to function adequately to meet the requirements of this position.
• Must be able to properly operate office equipment.
• Must have a valid driver’s license and reliable transportation.
• Must be able to maintain verbal and written communication with co-workers, leadership team, supervisors, clients, family members, vendors and all business associates within or outside the Agency.
• Successful completion and ongoing compliance with all licensing, certification, continuous education, background testing, drug and alcohol testing, OIG and health assessments as may be required under federal, state, or local law or per employer policy.
• All of the above demands are subject to ADA requirements.

APPLICANT/EMPLOYEE ACKNOWLEDGEMENT : I have read the Job Description of the Marketing Liaison and understand the Principal Accountabilities, Essential Functions and Requirements. I, hereby, acknowledge the expectations of the position (if offered the position) and will perform the Principal Accountabilities, Essential Functions and requirements to the best of my ability.

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