What are the responsibilities and job description for the Visiting Angels is hiring: VP Marketing in Bryn Mawr position at Visiting Angels?
Job Description
Job Description
The Vice President of Marketing is a key franchisor staff member who supports Living Assistance Services, Inc. franchisees. This role is critical in maintaining and providing quality Marketing services to our franchisees, developing advertising and clear strategies, as well as managing the Marketing Department. The Vice President of Marketing reports directly to the Executive Vice President .
CLASSIFICATION : Salaried, Non-Exempt
PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS :
The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned periodically as necessitated by business demands.
- Build and lead a high-performing marketing team, including hiring and mentoring the Marketing department.
- Collaborate with internal cross-functional teams to ensure consistent branding and messaging.
- Manage national and local websites with developers / vendor.
- Develop and execute data-driven demand-generation strategies to drive high-quality leads and conversions.
- Craft and implement marketing strategies to position Visiting Angels as an industry leader.
- Oversee the Pay-per-Click (PPC) and Search Engine Optimization (SEO) efforts nationally and locally.
- Oversee performance marketing strategies, ensuring ROI through data-driven decisions and continuous optimization.
- Track, analyze, and refine lead generation and conversion efforts based on performance insights.
- Develop television, radio, and print advertising marketing collaterals for national, local, and sales initiatives.
- Develop and manage the marketing budget, ensuring cost efficiency and alignment with strategic goals.
- Monitor expenditures and optimize campaign ROI.
- Supports filming and oversight of production for new commercials, including partnering with vendors and outside production teams.
- Manage lead generation portal and ensure lead distribution is ongoing.
- Work with the Operations Team to develop new strategies to help franchise owners build their businesses.
- Work closely with Sales and International teams to expand the brands for VA and SHCBA reach across the Americas and Canada.
- Partner with event management project team to ensure well-executed franchise events, including actively participating in presentation topics and panel discussions.
- Assist and collaborate with other departments with needs as they arise.
REQUIRED JOB KNOWLEDGE AND SKILLS :
PHYSICAL / ENVIRONMENTAL DEMANDS :
Company Description
About Living Assistance Services - Visiting Angels :
We are the franchisor for the Visiting Angels brand, one of the nation's largest and most recognized brands in senior home care. We grew up fast. Over the last 25 years, we have grown to over 600 franchise locations. As the franchisor of Visiting Angels, we are in the business of promoting the Visiting Angels brand and supporting our franchisees. We are a large national brand, with almost 1 billion in annual sales, but a smaller corporate headquarters of 80 employees.
Our Founder, who is a man of faith, created a culture that defines us. We value each other, our franchisees, their caregivers and the individuals who receive care.
We offer a generous benefits package that includes health plans that are fully paid by the Company for the employee, fully paid for Life Insurance and Long Term Disability, a 401(k) Retirement Plan with company match and discretionary profit-sharing bonus program, discretionary annual bonuses as well as ample paid time off.
We are committed to ensuring equal employment opportunities for all job applicants and employees.
Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
No Phone Calls or Emails Please
Company Description
About Living Assistance Services - Visiting Angels : We are the franchisor for the Visiting Angels brand, one of the nation's largest and most recognized brands in senior home care. We grew up fast. Over the last 25 years, we have grown to over 600 franchise locations. As the franchisor of Visiting Angels, we are in the business of promoting the Visiting Angels brand and supporting our franchisees. We are a large national brand, with almost 1 billion in annual sales, but a smaller corporate headquarters of 80 employees. Our Founder, who is a man of faith, created a culture that defines us. We value each other, our franchisees, their caregivers and the individuals who receive care. We offer a generous benefits package that includes health plans that are fully paid by the Company for the employee, fully paid for Life Insurance and Long Term Disability, a 401(k) Retirement Plan with company match and discretionary profit-sharing bonus program, discretionary annual bonuses as well as ample paid time off. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. No Phone Calls or Emails Please
