Content Development Manager

VisitPITTSBURGH is a tourism development organization dedicated to expanding the tourism economy across Allegheny County. The organization generates positive economic impact across the tourism verticals of business events, sports, and leisure travel. VisitPITTSBURGH achieves its goals, including ensuring the region of certain economic benefits, through the combined efforts of all team members throughout the organization.

Reporting to the Director of Website Development, this position works closely with all VisitPITTSBURGH verticals to cultivate and manage VisitPITTSBURGH’s websites and digital footprint. This individual is responsible for implementing new online strategies and regularly identifies, evaluates, and updates online and print materials so that they are on brand and support the mission and marketing plans.

Essential Functions

• Strategizes, calendars, writes, edits, and publishes all digital content for the web, including, but not limited to Events, Partner Descriptions, Listings, Blogs, and Landing Page content for publishing across VisitPITTSBURGH.com in a timely, accurate manner.
• Ensures VisitPITTSBURGH’s website and social media channels are free of outdated information, errors, misleading information, and expired listings on an ongoing basis.
• Consult with the website provider on an ongoing basis to ensure content is displayed accurately and readably and visitors experience an optimal UX.
• Develop and build SEO-friendly, shareable content optimized for traffic and brand engagement, measuring, monitoring, and adjusting for optimization.
• Conducts ongoing research and monitoring of all events, trends, and newsworthy stories to produce new and ongoing features, stories, listings, and other content to serve all internal departments, and all 650 partner organizations of VisitPITTSBURGH.
• Continually curates local, regional, and industry events and other content to ensure the website remains timely and relevant.
• Write, edit, and post-event listings in VisitPITTSBURGH’s print collateral publications, including, but not limited to, the Official Visitor’s Guide, Tri-Annual See & Do Guides, Maps, and other Specialized Publications.
• Writes and edits monthly newsletter content targeted to business, sports, and leisure visitors and partners.
• Measures and analyzes website and social media performance metrics and makes recommendations for new or updated content accordingly.
• Researches, recommends and develops editorial and thought leadership content as requested for RFPs, pitches, and other special requests.
• Creates and manages the production of original videos and vlogs for broadcast and dissemination across VisitPITTSBURGH’s owned and earned media channels.
• Manages social media and other channels as needed during Social Media Manager’s absences.
• Manages the activities of the Social Media Manager, project interns and outside contracted workers making recommendations regarding the hiring, training, developing, evaluating, promoting, transferring, disciplining, rewarding, and terminating of these employees within the guidelines of compensation, performance management and equal employment opportunity and affirmative action programs.
• Performs other duties as may be assigned by the Director, Website Development, and the Chief Marketing Officer.

Skills & Specifications

• Bachelor’s degree in writing, journalism, communications, English, or a related field
• 5-7 years’ experience creating content in a marketing or advertising agency, or within the marketing department of a similar organization.
• Passion for compelling storytelling, writing, and editing.
• Adept at SEO and keyword best practices
• Proficient with current desktop publishing software
• Ability to work both collaboratively and independently.
• The individual must possess a valid PA/US drivers license, and credentials required to travel by Air both domestically and internationally.