What are the responsibilities and job description for the Content Marketing Specialist, Remote Job at Vista Equity Partners Management, LL position at Vista Equity Partners Management, LLC?
Content Summary : Content Marketing Specialist, Remote at Orlando, for Vista Equity Partners Management, LLC
It's an exciting time to launch a career with PlanSource, a rapidly growing benefits technology company with offices in Orlando, Florida, Charleston, South Carolina, Salt Lake City, Utah, and Bengaluru, India. We are all about making an impact, winning as a team, and celebrating success. We work together to build innovative technology and are on a mission to help people live happier, healthier lives by maximizing the benefits of their benefits.
PlanSource is seeking a Content Marketing Specialist who will play a critical role in positioning PlanSource as an industry leader by executing an integrated content strategy that aligns with overall company growth objectives. The content marketing specialist will support the broader marketing team by creating high-quality, engaging content that attracts, engages, and converts targeted audiences.
The Content Marketing Specialist will report directly to the VP, Product Marketing and work closely with the content and campaign strategist. This person will possess a keen eye for detail and a proactive approach to identifying and suggesting opportunities to engage key audiences and build brand awareness.
Responsibilities Include :
- Brand Management : Understanding and upholding brand standards across all marketing and client development materials (Word, PowerPoint, etc.).
- Content Strategy : Supporting the broader marketing team in developing and executing a content strategy aligned with overall business and marketing goals.
- Content Creation : Creating high-quality content in various formats including blogs, emails, social media, whitepapers, and external presentations.
- Content Distribution : Distributing content through various channels such as social media and email marketing to accelerate engagement with our key audiences.
- Content Optimization : Tracking and analyzing key metrics to measure content performance and identifying opportunities for improvement.
- Collaboration : Working cross-functionally with product experts, SMEs, and external partners, along with other members of the marketing team to ensure high quality and engaging content.
- Staying Up to Date : Regularly researching relevant subject matter to increase domain expertise as well as understand key trends in content marketing.
- Other duties as assigned.
Qualifications
Necessary Strengths, Skills, and Competencies :
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