Director of Growth Marketing, Lifecycle Marke

POSITION SUMMARY 

Vistage is seeking a data-driven, strategic, and growth-oriented leader to join our team as the Director of Growth Marketing, Lifecycle Marketing and Database Activation. In this critical role, you will lead a talented in-house automation and email team with deep technical and analytical expertise, while owning the end-to-end lifecycle marketing strategy. Your work will directly drive Vistage Chair recruitment and membership growth by optimizing database activation and personalized lead engagement. With a focus on full-funnel lifecycle marketing, you’ll spearhead segmentation, automation, and CRM strategies to achieve measurable results. As a values-driven leader, you’ll embody Vistage’s core values of Trust, Caring, Challenge, and Growth, building relationships across teams and inspiring innovation.

THE COMPANY 

Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business (SMB) leaders. We offer the most effective approach for SMB enterprises to achieve better results and grow faster and for SMB leaders to maximize their impact. 

The 45,000 members we serve are CEOs, owners and executives of SMB organizations located across the US and in 37 counties worldwide. These SMB executives spend a day or more with Vistage every month, immersing themselves in our comprehensive platform to become better leaders, make better decisions and get better results. Our platform features three core elements: valuable perspectives from a trusted group of peers, professional guidance and meeting facilitation from an accomplished business leader (the Chair), as well as deep insights from subject matter experts.

Vistage was founded more than 65 years ago, and we’ve grown every year since then by innovating to stay on the cutting edge of business and relentlessly delivering value to our members. Our success is demonstrated by Vistage member companies growing 2.2 times faster than non-Vistage peer companies. Learn more about us at www.vistage.com. 

VISTAGE EMPLOYEE LIFE 

Vistage’s success is anchored by a unique culture that reinforces employee commitment to the Vistage mission. It is a spirit of collective success and achievement which is also reflected in our workplace. Here’s a sample of the employee experience that helps drive our success: 

• Welcome to our home. Our US headquarters sits in the heart of San Diego’s UTC area. It features an open, modern aesthetic with lots of collaboration spaces and opportunities to interact with co-workers. We stay fueled up with free snacks and a weekly free lunch day, along with free lattes and nitro cold brew coffee on tap! From our San Diego base, we collaborate with colleagues based across the country and around the world. 
• We sweat the details. Our on-site gym is decked out with Peloton bikes and other top-tier fitness equipment to keep your workout challenging and fresh.  Our campus also offers access to an additional gym, volleyball courts, and a scenic office park, perfect for getting in those midday steps!
• We invest in your career. Each employee has an actionable career progression plan developed through individual collaboration with their manager. We focus on promoting from within, and employee progression plans are complemented by all-staff development days held in our state-of-the-art learning center. Employees also have access to tons of individualized development resources and a generous tuition reimbursement program. 
• We invest in you. Our employee benefits program is one of the most generous you’ll find. Fully-paid healthcare is provided for employees through Anthem Blue Cross, along with access to company-subsidized dental, vision, and life insurance coverage available to employees at very low rates. Take care of your financial future with eligibility for 401(k) matching funds after your first month as an employee. Use the free individual investment counseling we provide to help you grow the money you’ve saved. You’ll also start with 16 days of paid time off 12 paid holidays per year to allow you to relax and recharge; employees receive additional annual paid days off based on tenure. 
• We keep it fun! Whether you’re with us in the Padres luxury suite enjoying our summer baseball outing, unwinding during an employee happy hour, or toasting your co-workers at our epic annual holiday party, you’ll see that we take having fun as seriously as helping our members succeed! The office vibe is business casual with flexible schedules and the freedom to work from home three days per if you so choose! We value mutual respect and laughter . . . we hate stiff formality. You’ll have regular access to Vistage executives—our CEO even buys everyone doughnuts to fuel his informal employee chats! 

Vistage’s culture and sense of mission drive employee loyalty: more than half of our staff has been with the company for five years or longer. Are you ready to start your Vistage journey? 

RESPONSIBILITIES: 

• Lead and inspire an in-house automation and email team, leveraging their technical and analytical expertise to build scalable, high-impact campaigns.
• Own the full-funnel lifecycle marketing strategy, driving awareness, engagement, and conversion to membership through automated and personalized campaigns.
• Lead database activation efforts, including developing segmentation strategies and automated workflows to engage and convert high-value leads.
• Design and manage email and CRM workflows to nurture monthly webinar registrant event registrants, referral leads, and high-intent prospects.
• Build and refine segmentation models based on region, industry, and customer pain points to deliver tailored communication and maximize engagement.
• Develop and execute referral marketing campaigns, empowering Chairs to bring in new prospects and accelerate growth in our top 40 markets.
• Collaborate with sales, content, and paid media teams to align lifecycle campaigns with broader marketing goals and improve lead-to-Chair conversion rates.
• Monitor and optimize performance metrics, including engagement rates, conversion ratios, and referral success, using real-time dashboards to inform decisions.
• Hold cross-functional partners accountable to delivering aligned, high-impact lifecycle marketing initiatives.
• Foster a culture of Trust, Caring, Challenge, and Growth, empowering your team and driving innovation across lifecycle marketing initiatives.

QUALIFICATIONS 

Extensive experience in lifecycle marketing, CRM optimization, and database management.

Proven success in leading high-performing teams with deep technical and analytical expertise, particularly in automation and email marketing.

Expertise in developing and optimizing full-funnel customer journeys that drive measurable business outcomes.

Deep content optimization expertise. You know how tailor content and messaging for unique audiences. 

Advanced skills in segmentation strategies, marketing automation, and personalization to engage leads at scale.

Experience building analytic dashboards and reports to measure performance. 

Proficiency with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).

Exceptional analytical skills and ability to lead data-driven decision-making processes.

Collaborative leadership style with a demonstrated ability to hold stakeholders accountable while fostering a culture of innovation.

A strong commitment to Vistage’s core values of Trust, Caring, Challenge, and Growth.

TOTAL COMPENSATION RANGE

$100,000 - $115,000 Salary 19.5% Bonus (salary based in San Diego, CA)

JOB LOCATION

Hybrid in San Diego; 2 days onsite, 3 days offsite

Salary : $100,000 - $115,000