What are the responsibilities and job description for the Digital Social Media Analytics position at Vistra Communications?
Description
Vistra Communications seeks an experienced Digital Social Media Analytics professional to provide digital social media and analytical support to the Department of the Army's Office of the Chief of Public Affairs (OCPA) and Department of Defense Public Affairs. The ideal candidate will have a strong background in digital media and analytical support for reaching diverse audiences. This role requires the ability to develop, manage, and monitor digital social media strategies and collateral and integrating social listening, providing media insights, and generating detailed reports to inform Army public affairs strategies.
Social Listening and Crisis Response:
- Integrate social listening across OCPA initiatives to monitor trending conversations about the Army brand.
- Support crisis communication by leveraging industry tools to track and analyze media and digital platform discussions.
Metrics and Performance Analysis:
- Develop, assess, and report on metrics to evaluate the effectiveness of Army communication strategies.
- Analyze data from mainstream media and Army-owned channels (Facebook, Twitter, YouTube) to optimize content strategy.
- Collect and analyze social media data, including engagement, tone, and demographic/geographic reach.
Influencer and Channel Recommendations:
- Identify and recommend social media influencers aligned with Army objectives for specified topics and regions.
- Provide strategic insights on Army’s engagement with key publics, including service members, veterans, elected officials, and defense organizations.
Media Reporting:
- Generate ad-hoc, daily, weekly, and monthly reports summarizing traditional and social media coverage of Army-related topics.
- Create daily media digests (Monday-Friday) with cross-referenced updates from DoD’s Morning News of Note by 0530 EST, covering news from 2200 the previous day to 0400 the report day.
- Offer a written snapshot of key reporting takeaways within each daily report.
On-Call Support and Weekend Reporting:
- Be on-call during early morning hours (0530-0700) to make adjustments based on OCPA review and feedback.
- Provide two daily reports over weekends, covering 12-hour periods, due by 0700 and 1900 to the OCPA duty officer.
Breaking News Monitoring:
- Monitor breaking news on major news websites and social media platforms daily from 0700 to 2200, notifying MRD leadership on relevant updates.
- Maintain and regularly update a “Be on the Lookout” (BOLO) list for tracking key topics.
Social Media Solutions and Liaison Services:
- Provide ongoing support for the Army’s social media tools and solutions, acting as a liaison for related services.
Additional Duties:
- Perform other tasks as assigned to support the OCPA’s mission and enhance public engagement.
Requirements
Education/Experience:
- Bachelor’s degree
- 5 years demonstrated strategic/tactical/media communication level experience within the last 10 years.
- Proficiency in social media monitoring tools and data analysis
- Experience with leading social media tools, including Talkwalker, Meltwater, Spredfast, Sprout Social, Falcon IO, google analytics and proficiency in manipulating these platforms with sophisticated Boolean searches.
- Strong communication skills, with experience creating detailed reports and content summaries.
- Ability to work under tight deadlines and provide timely information on breaking news and strategic developments.
- Knowledge of military public affairs or similar high-stakes communication environments preferred.
US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment.