Demo

Vita Coco is hiring: Coconut Content Community Connoisseur in New York

Vita Coco
Vita Coco Salary
New York, NY Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 3/31/2025

Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 15 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Pressed, Coconut milk, and Coconut Oil.

As our Coconut Content Community Connoisseur, you'll work both in the field and our NY office in a hybrid environment. Reporting directly to our Social Media Manager, you will be responsible for contributing to and analyzing our content marketing machine, focusing on creating genuinely good and funny content across TikTok and Instagram.

This is a part-time, tuesday-thursday internship role with a 3-month contract and the possibility of extension based on performance.

Main Responsibilities :

Social Content

  • Spend a lot of time on the TikTok FYP page, commenting on good videos
  • Pitch video ideas that are universally funny, whether or not they are trends.
  • Create the content ideas you pitch.
  • Copywriting in the DMs, comments, skits, etc.
  • Act as a talent scout for unique creators who can produce solid content for Vita Coco.
  • Set the bar for what it means to produce meaningful, hilarious, and entertaining social content.

Analytics

  • Be a tracking wizard, spotting when Vita Coco is mentioned in videos on social media.
  • Keep track of TikTok and Instagram performance metrics.
  • Analyze successful strategies of other brands (yes, we know Duolingo is killing it right now) and explain why they work.
  • Qualifications :

  • Has a crazy daily screen time.
  • Has a way with words.
  • Has at least 1 year of previous brand experience managing TikTok and experience copywriting.
  • Knows how to make engaging TikToks.
  • Eager to learn and master new skills.
  • Excellent communicator.
  • Results-driven, with a proven ability to build an engaged social media following.
  • Comfortable being in front of or behind the camera in public (and wearing a Vita Coco costume).
  • Organized, open to travel, and doesn't want to sit at a desk all day
  • At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to : skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $21.00-$22.00 an hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

    The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS / HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

    Salary : $21 - $22

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Vita Coco is hiring: Coconut Content Community Connoisseur in New York?

    Sign up to receive alerts about other jobs on the Vita Coco is hiring: Coconut Content Community Connoisseur in New York career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $55,835 - $70,896
    Income Estimation: 
    $69,949 - $89,401
    Income Estimation: 
    $69,949 - $89,401
    Income Estimation: 
    $87,760 - $112,265
    Income Estimation: 
    $114,231 - $148,398
    Income Estimation: 
    $147,516 - $202,279
    Income Estimation: 
    $109,928 - $139,218
    Income Estimation: 
    $114,231 - $148,398
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Vita Coco

    Vita Coco
    Hired Organization Address Chicago, IL Full Time
    The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut wat...
    Vita Coco
    Hired Organization Address New York, NY Full Time
    The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut wat...
    Vita Coco
    Hired Organization Address New York, NY Full Time
    The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut wat...
    Vita Coco
    Hired Organization Address New York, NY Part Time
    Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned abou...

    Not the job you're looking for? Here are some other Vita Coco is hiring: Coconut Content Community Connoisseur in New York jobs in the New York, NY area that may be a better fit.

    Coconut Content Community Connoisseur

    Vita Coco, New York, NY

    AI Assistant is available now!

    Feel free to start your new journey!