Public Relations Assistant - Hybrid

Title : Public Relations Assistant - Hybrid

Description :

Public Relations Assistant

Position Responsibilities :

Support the Senior Public Relations Manager in all public relations efforts – from day-to-day tasks to broader brainstorming and creating targeted PR plans / influencer strategies.

Liase with external agency partners to fulfill editorial requests and ensure the client department is running smoothly and efficiently.

PR asset development (I.e. talking points, quotes, media alerts, trend pitches, etc.)

Media list maintenance

PR recaps

Influencer research (ongoing)

Event support (including RSVP lists, inviting media, organizing product and displays, etc.)

Product order fulfillment (for gifting and samples)

Operational requests (communications to stores, receiving campaign assets, high res images, credit requests, shipments, messengers, etc.)

Position Requirements :

Bachelor’s degree in Communications, PR, Advertising / Marketing or Journalism preferred

Possess excellent written, verbal and organizational communication skills

Ability to be flexible and adapt in a fast-paced, sometimes high-pressure environment

Possess outstanding project-management and strong follow-up skills

Proven ability to complete time-sensitive tasks under minimal direction

Travel TBD based on brand needs and events.

GENERAL FUNCTION

The Public Relations Assistant is responsible for coordinating the day-to-day activities of the US-based Public Relations team, providing critical administrative PR support across the company’s eyewear, retail and pure player portfolio. This role assists with the creation of PR presentations and recaps and reports, implementation of PR strategies, tracking and analyzing those strategies’ results, organic and paid influencer programs and product seedings, paid editorial / media partnerships, PR events, product, shipments and other logistics coordination, invoice submission and budget and administrative management.

ROLES & RESPONSIBILITIES :

Reconciling and processing invoices and finance process and supporting in budget management

Support on product management and inventory, shipping and logistics management

Schedule meetings and ensures that all preparations are made prior to the meeting time in addition to capturing meeting notes

Support in planning, execution and recapping of all PR and influencer activities

Create, compile and / or review detailed Excel and PowerPoint documents

Coordinate communication between internal team and external partners

Assist in developing and implementing brand-specific PR plans and activities in local markets

Ensure accuracy of press and social results tracking, utilizing DMR and Companion platforms

Support in PR asset development, when necessary (if not provided by global), including press releases, media alerts, talking points and presentations.

Assist in achieving excellent results through editorial press, social / influencer programs and paid editorial / media opportunities

Support on general administrative support of PR activations and team as needed

Liaise with external agency partners in North America and to equip them with all necessary PR assets (press releases, photos / videos, samples / seeding products), PR / influencer strategies, shipping documents as well as collect results / recaps from those agencies / markets and create comprehensive recaps for the global team

BASIC QUALIFICATIONS

Bachelor’s degree in public relations, Marketing, Media, Communications or Business

Excellent written, verbal and interpersonal communication skills

Previous in-house or agency PR experience fashion / accessories

Proficient in Microsoft Word, Excel, PowerPoint and Outlook

High degree of flexibility, adaptability, optimism, and solution-oriented mindset

Outstanding logistics, project-management and follow-up skills

Existing knowledge of and desire to learn more about the PR, media and influencer landscapes

Excellent verbal and written communication skills and ability to work independently with minimal supervision as well as part of a team

Excellent organizational skills and attention to detail

Enjoys working with and supporting others

Highly organized, self-starter, strong initiative

Ability to work on multiple projects and prioritize workload

PLUS :

Experience working with DMR, CreatorIQ or other press / social coverage tracking platforms

Experience with Influencer Marketing