What are the responsibilities and job description for the Marketing Executive (B2C Team) position at VividFront?
VividFront is an integrated agency with a focus on setting a strong website foundation, building brands, and driving revenue with strategic digital marketing campaigns.
We're looking for a well-rounded digital marketer who wants to work in the fast-paced, exciting, and ever-changing field of digital marketing. As a Marketing Executive on our business-to-consumer team, you'll be expected to execute earned and owned campaigns from the quoting/spec stage through final quality control, launch, and reporting. This is not a client-facing role, but you will have opportunities to relay data and strategic recommendations to clients. You should be detail-oriented, confident, creative, and capable of prioritizing a full schedule.
The successful job candidate will gain a wide range of experience with marketing strategies and tactics across numerous marketing mediums and in dozens of industries. Self-starters with entrepreneurial spirits impress us and largely make up our culture; we want to foster a team that both seizes and creates opportunity within our organization.
Some of the major job responsibilities include:
Reasons to work at VividFront:
We're looking for a well-rounded digital marketer who wants to work in the fast-paced, exciting, and ever-changing field of digital marketing. As a Marketing Executive on our business-to-consumer team, you'll be expected to execute earned and owned campaigns from the quoting/spec stage through final quality control, launch, and reporting. This is not a client-facing role, but you will have opportunities to relay data and strategic recommendations to clients. You should be detail-oriented, confident, creative, and capable of prioritizing a full schedule.
The successful job candidate will gain a wide range of experience with marketing strategies and tactics across numerous marketing mediums and in dozens of industries. Self-starters with entrepreneurial spirits impress us and largely make up our culture; we want to foster a team that both seizes and creates opportunity within our organization.
Some of the major job responsibilities include:
- Execute and measure effectiveness of email marketing campaigns
- Execute and measure the effectiveness of social media campaigns
- Creative direction for effective social media content
- Collaboration with our in-house design team to bring creative ideas to fruition
- Content writing (long-form) and copywriting (short-form)
- Influencer / affiliate research, outreach and relationship management
- Industry research, competitor research, and keyword research
- Organic social media management, including follower-building and engagement tactics
- Reporting and analysis
- Proven track record as a marketing executive or in a similar role
- Demonstrated creativity and business acumen
- Basic understanding of strategic planning principles and marketing best practices
- Solid grasp of audience targeting, market research, and data analysis
- Superior writing skills
- Creative
- Quick learner & adaptable
- Ability to keep calm and carry on in a fast-paced environment

- High attention to detail
- Experience with Klaviyo and/or Shopify
- Experience with creative concepting / art direction
- Bachelor's degree in Marketing, Communications, or related field
- 3 years of experience in a fast paced Marketing role
- Google Analytics Certification
Reasons to work at VividFront:
- Unlimited paid vacation policy
- Outstanding benefits with full family and dependent health insurance coverage 100% paid by VividFront, nothing out of your paycheck for premiums
- 6x Award-Winning Culture (ERC Northcoast 99)
- 4x Award Winning Growth (Inc. 5000 List of Fasted Growing Companies)
- Relaxed work environment with no dress code
- Flexible, hybrid work-from-home / office
- 3 months fully paid Birthing Parent leave
- Week-long holiday office closure prior to New Year
- Summer Fridays
- Stackable incentive opportunities
- Free downtown parking
