Brand Strategist

Vivrelle is seeking an enthusiastic Brand Strategist to play a critical role in the brand’s continued growth. This role will be reporting to our CEO & Co-founder and working within our Brand Marketing Team.

We are looking for an independent and hard working individual who can also work collaboratively with a growing team. In this role, you will help to set and maintain brand growth strategy. This person will work alongside the brand marketing and social media teams to ensure all tentpole moments are being represented cross-channels in a cohesive manner.

This person will be responsible for owning and setting the marketing calendar as well as dictating strategic changes to ensure continued growth and cohesive brand messaging across all brand touch points. In this role, you will also be helping to lead our social media team across all of our channels. You will work on achieving our growth and engagement goals across all social channels.

This person will support the creative pipeline from ideation through execution, manage the day to day team and their responsibilities & oversee and amend the content calendar. You will be responsible for owning all social channels end to end and will be responsible for overseeing and managing the social media team inclusive of seasonal interns.

Responsibilities:

• Support in developing cross-channel social and web strategy across new product launches and evergreen campaigns achieving revenue goals
• Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics
• Help drive strategy across channels to maximize the most efficient CAC and ROAS without sacrificing the brand or long term growth
• Stay current with emerging opportunities in the marketing world
• Set overarching brand strategy for the social media team and assist in ideating on concepts and scripts, setting and owning social media and marketing calendar
• Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals
• Increase follower growth and engagement through creative innovation within your channel mix through a combination of creative strategy, creative optimization, and new methods for optimizing engagement
• Partner with the Brand, Creative, Social and Influencer teams to develop strategies & campaigns that drive profitable sales and revenue for our retail channels
• Brainstorm creative ways to boost community engagement on social channels inclusive of new strategies and concepts for Instagram stories, email marketing, and TikTok
• Compile weekly social media recaps inclusive of updates to social following, engagement, and notable brand mentions
• Assist in research & planning for all Tiktok content
• Assist in producing content for social channels- ideate, shoot, edit, and execute Tiktok content
• Follow trends to help develop exciting, consistent, and fun messages across all platforms including Instagram, Tiktok, and Pinterest
• Manage a small team by providing mentorship and support on a daily basis
  
  
  

Requirements:

• 5 years of experience within brand marketing and/ or social media management
• Start-up experience or experience at a high-growth company is a plus
• Experience with TikTok and Instagram
• Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance
• Experience in managing and leading a team
• Comfortable communicating to senior management
• Proven track record of increasing traffic and customer conversion through targeted and accurate campaigns
• Strong organization and problem-solving skills
  
  
  

Benefits:

• Medical Benefits (Aetna and United Healthcare)
• 401K contribution
• Competitive Stock Options
• Competitive WFH and PTO Policy
• Fully stocked Kitchen
• Pet Friendly Office
• Peloton, Citibike, Kindbody and Talkspace discounted memberships
• Marketplace Incentives: 24/7 telehealth, commuter benefits and more!
• Inclusive, collaborative, hard working team to partner with Incredible opportunity to redefine the way that our generation experiences fashion and luxury
• Access to a new closet of accessories, because our closet is now your closet!
  
  
  

Vivrelle is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment for every person who walks through our doors. All employment is decided on the basis of qualifications, merit, and business need. Vivrelle celebrates and embraces diversity.