Public Relations Intern

We are looking for people who are passionate and looking to:

• Understand what it takes to work in a creative agency – the ins, outs, and surprises that come along the way
• Get real-life hands-on experience- contribute to providing solutions for our client’s business objectives
• Partner with a team to take on a project, uncover the primary business problem, and pitch a strategic solution
• Sharpen communication and presentation skills – there’s a ton of learning that happens, and opportunities for you to practice
• Ideate, innovate, and ask questions – we move at a fast pace, and want to make sure you are along for the ride

Responsibilities

As a PR Intern, you will support the PR team with a mix of research, writing, media outreach, and strategy. 

Primary responsibilities include:

• Drafting press materials, including press releases, media pitches, and briefing documents
• Assisting with event coordination and media relations for client events, activations, and press opportunities
• Supporting social media integration with PR efforts, including drafting content for the agency’s LinkedIn, Instagram, and Facebook
• Participating in PR team meetings, contributing ideas, and learning from real-world PR challenges

Additional responsibilities may include:

• Assisting in media list development and maintaining accurate press contact databases
• Monitoring and tracking media coverage, compiling coverage reports, and summarizing key insights
• Conducting media research to identify journalists, influencers, and publications aligned with client objectives
• Assisting in internal documentation of PR best practices, case studies, and post-campaign recaps

In addition to joining the PR team, you’ll also get a chance to connect with others to fully understand how we work. Below is a list of our other departments for reference:

ACCOUNT SERVICES: The Account Services department is the hub of both internal and external relationships on behalf of the agency. They oversee the project from beginning to activation. Problem solving, proficient communication, and presentation skills are needed.

INSIGHTS & STRATEGY: The Insights & Strategy department identifies the thing that links the brand to their target in the most compelling and irresistible way. An ability to develop insights from large amounts of information, presentation skills, and PowerPoint proficiency are a must. The also figure out what makes people tick by collecting information and writing about customer behavior. Previous research experience, excel proficiency, strong writing skills, and the ability to interpret surveys are preferred.

CREATIVE: The Creative department is responsible for coming up with the big idea to create ground- breaking, tech-forward activations for our clients. Art direction/design or copywriting backgrounds are required and brand experience is preferred. Our Designers create physical experience to bring brands to life. Adobe Suite or Figma are essential. Our Production team ensures all live event projects are as organized and creative as possible by providing budgets and schedules to turn our ideas into realities. Strong organizational and communication skills are needed.

INTEGRATED MEDIA & DATA: The Integrated Media & Data department focuses on delivering the right message at the right time. The media planning discipline identifies preferred media channels (TV, Digital, Out of Home, Print, Audio/Radio, Social, etc.) among our target audience. The media buying discipline involves resources, market insight and personal relationships to negotiate and purchase media space, ultimately delivering the most relevant ads to our customers. An ability to use resources in building a recommendation that meets goals and presenting ideas in a compelling way are key to an effective media recommendation. An interest in media/advertising trends and journalism, and skills in Microsoft Excel/PowerPoint are helpful in exploring a career in media.

The core driver behind planning and executing digital media campaigns lies within the data that informs the campaigns and data that is collected as a result. Understanding customer motivations, behaviors and media usage will play a big role in a coordinator's success as well as the ability to analyze data to uncover strategic insights and recommendations.

Qualifications

• Currently enrolled as a college student working towards a degree at an accredited college or university OR a recent graduate. Must show proof of enrollment.
• Must have unrestricted authorization to work in the U.S. without a visa or sponsorship
• Ability to work in a hybrid working environment (mix of home and office)
• Must be located within commuting distance to our office location
• Knowledge of PowerPoint, Outlook, Word, and Excel
• Excellent written and verbal communication skills
• Strong organizational and analytical skills
• Positive attitude and work ethic
• Commitment to a minimum of 10-15 hours a week
• Commitment to a 8-week internship term which runs March through April
• Demonstrate understanding of full scope of agency’s offerings
• Support the agency’s values

Salary: This is an unpaid internship

Schedule: Estimated requirement of between 10-15 hours per week. We are in the office Tuesdays, Wednesdays, and Thursdays with remote work available on Mondays and Fridays.

Location: The preference is Colorado Springs, CO as that is where our PR team is based. That said, we will consider remote candidates on a case by case basis.

Agency Values

The following characteristics are expected of each employee of the agency regardless of role or responsibility: 

• GRIT. Fall seven times, get up eight.
• CURIOUS. Follow that hunch with unbridled passion.
• PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
• CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)
• UNCOMPROMISING. What you do when no one is watching is really who you are.
• UNFORGETTABLE. What about you, your character, your personality - sticks?
• UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.
• MYTH-WORTHY. What stories about you will still loom large 20 years from now.