What are the responsibilities and job description for the Senior Copywriter position at VMGROUPE?
No ordinary, generic copywriters please. You are a master wordsmith that makes anything sound expensive and highly desirable, without the use of fancy thesaurus-y words. When people read your work, they blow a chef's kiss, in lieu of cringing and eye rolling. If this is you, apply immediately.
VMGROUPE is a leading creative agency in New York, developing branding, content creation, digital storytelling, and performance marketing for high-profile and leading brands in the beauty, fine jewelry, fashion, fine food, wines & spirits, real estate, and the luxury lifestyle space. We deliver exceptional branding, memorable content, compelling storytelling, high conversion, and transformative growth. Elevating brands since 2006. We are seeking an exceptional Senior Freelance copywriter to join our team.
Responsibilities
• Develop copy for both big idea campaigns and comprehensive brand developments. (eg. Key messaging, slogans, and copy for marketing materials including ads, emails, digital and physical assets, and TVCs, as well as, brand pillars, brand narratives, and taglines.
• Work closely with design, brand, production, digital, and product development teams to deliver witty, fresh, or elevated copy that meet all strategic initiatives
• Contribute to cross-channel creative ideation/campaign development
• Use your expertise as an data/insight-driven storyteller to elevate every asset you touch
• A perfectionist when it comes to editing, grammar, and proofreading
Qualifications
• 5 to 7 years experience in marketing; 5 of those years in copywriting specifically
• Ability to deliver on strategic marketing initiatives while championing brand voice, tone, and direction
• Experience collaborating with designers and interacting with multiple stakeholders
• Analytical thinker with experience in data-driven marketing
• Ability to drive experimentation focused on conversion and engagement
• Experience using insights and strategic thinking to influence stakeholders
• Ability to communicate the benefits of marketing strategies to business audiences of all levels
• Experience driving multiple projects in a fast-paced environment
• Eagerness to be hands-on and proactive