What are the responsibilities and job description for the Connections Manager, Data Activation (Media Analytics) position at VML?
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
Our Data Activation (Media Analytics) team is a dynamic group of innovators specializing in transforming raw data into actionable insights that drive business growth for our clients. We collaborate closely with media and client engagement teams, acting as a bridge between data and decision-making. We're passionate about finding new and innovative ways to leverage data, improve processes, and deliver exceptional results. If you're a self-starter who thrives in a fast-paced, collaborative environment and is eager to make a real impact, this is the team for you.
The Manager of Data Activation plays a critical role in analyzing campaign performance data, extracting key insights, and presenting findings to both internal teams and clients. This role requires a strong analytical mind, excellent communication skills, and a passion for data-driven storytelling. You will be responsible for maintaining and updating our Smartsheet ecosystem, which is central to our campaign creation and management process. You will also leverage Tableau dashboards as a primary data source for performance analysis.
What you'll do:
- Collaborate closely with media and client engagement teams to ensure data-driven insights are integrated into campaign strategies and execution.
- Analyze campaign performance data within Tableau and other data sources to identify trends, patterns, and opportunities for optimization.
- Develop compelling narratives based on data analysis to communicate findings and recommendations effectively to both technical and non-technical audiences, including client presentations.
- Proactively identify potential test and learn opportunities based on data insights and formulate hypotheses for experimentation.
- Maintain and update the Smartsheet ecosystem, ensuring data accuracy and efficient workflow for campaign management. This includes building and updating formulas within Smartsheet to adapt to evolving business needs.
- Contribute to the development and refinement of data activation processes and best practices.
- Stay up to date on industry trends and best practices in data analysis, visualization, and activation.
Who you are:
- Intellectual curiosity and a proactive approach to problem-solving.
- Strong attention to detail and a commitment to data accuracy.
- Ability to work independently and as part of a team in a fast-paced environment.
- A passion for innovation and a desire to contribute to a growing team.
What you'll need:
- 1-3 years of experience in an analytics role, preferably within the advertising industry
- Proven ability to extract insights from data and translate complex information into clear, concise, and actionable recommendations.
- Excellent communication and presentation skills, with the ability to tailor communication style to different audiences.
- Strong proficiency in Excel, including advanced formulas and data manipulation techniques.
- Experience with Tableau (creating and modifying dashboards, calculations) is strongly preferred.
- Experience with Smartsheets, including building and updating formulas, is strongly preferred.
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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