What are the responsibilities and job description for the Executive Director ME&I position at VML?
Who We Are :
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role
We are seeking an experienced and visionary Executive Director of Marketing Analytics to lead our data-driven initiatives for a key automotive manufacturing client. This role requires a strategic leader with a deep understanding of brand analytics, data activation, and actionable marketing insights. You will be responsible for setting the analytics vision and strategy, driving data activation, and delivering consultative insights that power impactful marketing actions. In this role, you will also provide thought leadership, consultative frameworks, and also implement an end-to-end data platform and analytical output for media, advertising, creative and CX.
The role requires someone who has previously worked client side with a healthy dose of professional services to bring both the knowledge of best practice marketing analytics and data platform implementation to drive efficient and effective campaigns and to bring value through a consultative approach to how best to do this with client business and data teams. Knowledge of the automotive industry, or high value luxury, long purchase cycle products will be highly beneficial to this role. You will also be accountable for the management and growth of data and analytics initiatives in both the internal and client side teams.
Key Responsibilities
Brand Analytics and Insights
- Oversee the integration and analysis of multiple data sources (e.g., consumer research, digital analytics, social listening, media performance) to derive insights that inform brand strategy.
- Lead the design and execution of brand tracking, sentiment analysis, competitive benchmarking, and market segmentation studies.
- Identify trends, patterns, and opportunities from data and translate them into strategic recommendations that drive measurable results.
- Develop robust reporting and dashboards that communicate brand performance to both internal teams and clients in a clear and compelling way.
Integrated Marketing Performance Analytics & Insights Activation
Knowledge, Skills and Experience Required :
Values.
Skills .
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
155,000-$390,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
