What are the responsibilities and job description for the Manager, Experiential Events position at VML?
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. What We’re Looking For: We are seeking a dynamic and experienced Manager, Experiential to join our Connections team. In this role, you will be instrumental in executing activation programs nationwide, including mobile marketing tours, conventions, brand partnerships, and live events. You will facilitate flawless on-site execution and also contribute to the tactical planning and on-site logistics, ensuring our activations are innovative, impactful, and aligned with VML's core values. What You’ll Do: Contribute to the development, updating, and implementation of experiential marketing deliverables, acting as a liaison between the client and field teams. Facilitate and oversee on-site execution of experiential marketing plans, ensuring flawless execution, which includes travel and weekend work. Manage various aspects of activations, including proposal evaluation, partner and property communications, hospitality, ticket management, program auditing, and brand ambassador engagement. Collaborate with WPP partner agencies to meet client needs and objectives, particularly in activation efforts. Develop training and on-site informational materials as needed for activation programs. Stay informed about key industry trends, bringing new activation ideas to the table regularly. Support day-to-day workflow and execution, including financial management. Develop and implement event summaries and monthly/annual reports. Handle other duties and projects as assigned, such as competitive research and analysis. Who You Are: Possess solid communication, organizational, and time-management skills, with a bonus if you have budget tracking experience. Attentive to detail, willing to ask questions, and able to follow up with knowledge of overall account logistics. Able to manage multiple projects and clients effectively. Passionate about understanding the client's business and providing excellent client service. Curious, initiative-taking, and enthusiastic to learn, adapt to challenges, and support the team in executing strategic plans. What You’ll Need: 1-3 years of relevant agency field/sponsorship/event marketing experience A solid understanding of marketing principles and brand standards, ensuring consistency across events and campaigns. Proven experience in brand activations, event planning, and/or project coordination. Willingness to travel approximately 30% of the year, including weekends What we offer:
Passionate, driven people | We champion a culture of people that do extraordinary work. Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$45,000—$100,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. What We’re Looking For: We are seeking a dynamic and experienced Manager, Experiential to join our Connections team. In this role, you will be instrumental in executing activation programs nationwide, including mobile marketing tours, conventions, brand partnerships, and live events. You will facilitate flawless on-site execution and also contribute to the tactical planning and on-site logistics, ensuring our activations are innovative, impactful, and aligned with VML's core values. What You’ll Do: Contribute to the development, updating, and implementation of experiential marketing deliverables, acting as a liaison between the client and field teams. Facilitate and oversee on-site execution of experiential marketing plans, ensuring flawless execution, which includes travel and weekend work. Manage various aspects of activations, including proposal evaluation, partner and property communications, hospitality, ticket management, program auditing, and brand ambassador engagement. Collaborate with WPP partner agencies to meet client needs and objectives, particularly in activation efforts. Develop training and on-site informational materials as needed for activation programs. Stay informed about key industry trends, bringing new activation ideas to the table regularly. Support day-to-day workflow and execution, including financial management. Develop and implement event summaries and monthly/annual reports. Handle other duties and projects as assigned, such as competitive research and analysis. Who You Are: Possess solid communication, organizational, and time-management skills, with a bonus if you have budget tracking experience. Attentive to detail, willing to ask questions, and able to follow up with knowledge of overall account logistics. Able to manage multiple projects and clients effectively. Passionate about understanding the client's business and providing excellent client service. Curious, initiative-taking, and enthusiastic to learn, adapt to challenges, and support the team in executing strategic plans. What You’ll Need: 1-3 years of relevant agency field/sponsorship/event marketing experience A solid understanding of marketing principles and brand standards, ensuring consistency across events and campaigns. Proven experience in brand activations, event planning, and/or project coordination. Willingness to travel approximately 30% of the year, including weekends What we offer:
Passionate, driven people | We champion a culture of people that do extraordinary work. Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$45,000—$100,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Salary : $100,000
