Mobile Marketing Manager- Freelance

DESCRIPTION

At VML, we create connected brands. We resist the usual ways of seeing, doing and thinking — harnessing creativity, technology and culture — to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people’s lives, to drive value for our clients and, in the best of cases, to impact the world.

VML seeks an App Marketing & Lifecycle Manager to bring insight in building mobile app experiences for brands that provide their end customers with true value. He or she will use their experience in 1:1 marketing to build intelligent programs for our clients’ mobile apps that help drive new user acquisition, educates users about the app, and nurtures them towards higher levels of engagement and retention. The App Marketing & Lifecycle Manager will play a key role in app message development, app strategy, app analytics, and omni-channel journeys to support a broad client list across VML.

RESPONSIBILITIES

• Planning and execution of the full app lifecycle including: User acquisition, user onboarding, retention and engagement strategies, go-to-market activities, App Store Optimization, and app analytics.
• Build and execute push notifications and in-app messages at key points within the user journey.
• Work with other channel owners (email, CRM, social, web, SMS, media, etc.) to implement coordinated customer journeys.
• Create app reports and actionable insights using app analytics tools, app store reviews, etc.
• Recommend app messaging opportunities or feature recommendations based off your analysis.
• Support the broader team in developing the product positioning, value prop, and message strategy
• Provide thought leadership based on constant monitoring and upkeep on mobile app marketing and user trends across platforms and industries.
• Combine your marketing and mobile app industry knowledge to support the vision and roadmap of a client’s mobile app.
• Work with the product owner on implementation of app messaging tools and analytics platforms in development.
• Effectively communicate your plans, recommendations, and analysis to the client.

REQUIRED SKILLS

• Strong verbal and written communication skills
• Ability to multitask and prioritize
• Excellent presentation skills (speaking and visual) required
• Willingness to learn and adjust based on opportunities, both personally and in industry
• Ability to travel

REQUIRED EXPERIENCE

• 3 years in a marketing communications role (e.g. mobile, email, SMS, product marketing)
• Analytical thinker comfortable with measuring program performance and recommending areas of opportunity using existing data
• Bonus for previous experience working on mobile apps in some capacity
• Experience in working with brands
• Demonstrated success with client relationships, team management, and business development

PREFERRED EXPERIENCE

• Experience in any of the following tools: Airship, Braze, Firebase/Google Analytics, App Attribution Providers, CRM, or marketing automation tools
• Previous experience in 1:1 marketing – mobile, email, SMS

VML is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.