What are the responsibilities and job description for the Senior Director, Analytics position at VML?
Who We Are & What We Do
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.
Growth Is The Defining Characteristic Of Successful Organizations, And Gain Theory's Vision Is To Accelerate Growth For Ambitious Brands. We Define Ambitious Brands As Those That Generate Earnings/profits Above The Industry Average. We Deliver
Our values are: Be Curious, Be Positive, Act with Consideration, and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value
What You'll Do
We are seeking a highly driven and strategic Analytics Pod Lead to direct the strategy for analytic frameworks, oversee team skill development, and ensure the effective execution of analytics initiatives to drive actionable business insights. This role is crucial for fostering a data-driven culture within Gain Theory and maximizing the impact of our analytical capabilities. This individual will report to the Head of Analytics.
Key Responsibilities
Framework Development & Adoption: Establish robust analytical frameworks and drive the adoption of best practices across the organization.
Knowledge Sharing & Community Building: Facilitate knowledge sharing and technique refinement within the analytics community.
Cross-Functional Collaboration: Coordinate with various teams to ensure agility and responsiveness in analytics delivery.
Team Leadership & Development: Develop and mentor the analytics team, aligning with the company's 'best place to work' initiative. Focus on team management, motivation, recognition, and individual fulfilment.
Workflow Management: Oversee the progression and integrity of analytics workflows and project deliverables.
What You'd Need To Succeed
Proven Expertise: 5 years of experience in an analytical leadership role, preferably within a marketing analytics or consulting environment.
Analytical Mastery: Deep understanding of analytical and modeling methodologies, including MMM, attribution, and other advanced techniques.
Leadership & Mentorship: Proven ability to lead, manage, and develop high-performing analytical teams.
Strategic Thinking: Ability to think strategically and translate business objectives into analytical frameworks and initiatives.
Communication & Collaboration: Excellent communication and stakeholder management skills, with the ability to effectively communicate complex analytical concepts to both technical and non-technical audiences.
Project Management: Strong project management skills, with experience managing multiple projects simultaneously.
Key Performance Indicators (KPIs)
Gain Theory is a WPP-owned consultancy. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.
When you click "Submit Application", this will send any information you add to Gain Theory. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice which explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.
Growth Is The Defining Characteristic Of Successful Organizations, And Gain Theory's Vision Is To Accelerate Growth For Ambitious Brands. We Define Ambitious Brands As Those That Generate Earnings/profits Above The Industry Average. We Deliver
- Data strategy, harmonization, and visualization.
- Advanced analytics and modeling, including MMM, attribution and unified measurement, testing, segmentation, behavioral sciences, choice analytics, simulation, war gaming, and forecasting.
- High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking, and activation planning.
Our values are: Be Curious, Be Positive, Act with Consideration, and Make it Better. You can read more about our values here: www.gaintheory.com/our-culture-people-and-value
What You'll Do
We are seeking a highly driven and strategic Analytics Pod Lead to direct the strategy for analytic frameworks, oversee team skill development, and ensure the effective execution of analytics initiatives to drive actionable business insights. This role is crucial for fostering a data-driven culture within Gain Theory and maximizing the impact of our analytical capabilities. This individual will report to the Head of Analytics.
Key Responsibilities
Framework Development & Adoption: Establish robust analytical frameworks and drive the adoption of best practices across the organization.
Knowledge Sharing & Community Building: Facilitate knowledge sharing and technique refinement within the analytics community.
Cross-Functional Collaboration: Coordinate with various teams to ensure agility and responsiveness in analytics delivery.
Team Leadership & Development: Develop and mentor the analytics team, aligning with the company's 'best place to work' initiative. Focus on team management, motivation, recognition, and individual fulfilment.
Workflow Management: Oversee the progression and integrity of analytics workflows and project deliverables.
What You'd Need To Succeed
Proven Expertise: 5 years of experience in an analytical leadership role, preferably within a marketing analytics or consulting environment.
Analytical Mastery: Deep understanding of analytical and modeling methodologies, including MMM, attribution, and other advanced techniques.
Leadership & Mentorship: Proven ability to lead, manage, and develop high-performing analytical teams.
Strategic Thinking: Ability to think strategically and translate business objectives into analytical frameworks and initiatives.
Communication & Collaboration: Excellent communication and stakeholder management skills, with the ability to effectively communicate complex analytical concepts to both technical and non-technical audiences.
Project Management: Strong project management skills, with experience managing multiple projects simultaneously.
Key Performance Indicators (KPIs)
- Client Satisfaction (CSAT)
- Employee Satisfaction (ESAT) of the analytics team
- PBOP Adoption Rate
- Adoption rate and effectiveness of new analytics frameworks
- Team satisfaction and retention metrics
- Accuracy and timeliness of analytics project delivery
- Contribution to the company's 'best place to work' rankings
- Improvement in commercial outcomes driven by analytics insights
- Your opportunity to work with some of the most respected brands across the world.
- Opportunities to accelerate your learning, development and career growth, through best-in-class learning, training and development tools, resources and opportunities.
- Recognition & Reward for colleagues that go above and beyond in living our values.
- Hybrid working that works for everyone.
- Best-in-class, colleague-lead Employee Resources Groups (ERGs) - like Roots, SoCo, Lumena, SpoCo, CSR - who run lead events and activities throughout the year.
- Fantastic social events, Inclusion & Diversity activities throughout the year.
- Private medical insurance.
- Group Life assurance.
- Market-leading family friendly policies.
- Generous pension plan.
- Generous holiday entitlements.
- Birthdays off.
- Additional days off between Christmas and New Year, so colleagues can spend quality time with their loved ones.
- Generous Refer a Friend Scheme.
- Season Ticket Loans.
- Cycle to work Scheme.
- Robust Mental Health & Wellbeing support.
- In addition, being part of Wunderman Thompson and WPP means we have access to incredible discounts with 100's of leading retailers and much more and importantly best in class learning & development programmes, growth opportunities and thought leadership.
Gain Theory is a WPP-owned consultancy. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
Note: We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.
When you click "Submit Application", this will send any information you add to Gain Theory. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice which explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
