What are the responsibilities and job description for the Senior Strategist (CRM) position at VML?
Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who We Are Looking For
VML is seeking a Senior CRM Strategist to drive data-driven, user-centric strategic planning for a high-profile client in the telecom/technology industry.
The ideal candidate is equal parts detective and artist: innately curious, detailed and data-driven, with the imagination to spot meaningful insights and big picture opportunities and transform them into compelling customer journeys that drive the business.
Reporting to the Group Director of Strategy, this person will spend considerable time partnering with analytics teams on mining insights, digging into 1st and 3rd party research, crafting testing research plans, and developing strategic recommendations - from targeting and segmentation, to messaging and channels - so, experience with user- and campaign-level data is a must.
What You'll Do
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$60,000-$140,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who We Are Looking For
VML is seeking a Senior CRM Strategist to drive data-driven, user-centric strategic planning for a high-profile client in the telecom/technology industry.
The ideal candidate is equal parts detective and artist: innately curious, detailed and data-driven, with the imagination to spot meaningful insights and big picture opportunities and transform them into compelling customer journeys that drive the business.
Reporting to the Group Director of Strategy, this person will spend considerable time partnering with analytics teams on mining insights, digging into 1st and 3rd party research, crafting testing research plans, and developing strategic recommendations - from targeting and segmentation, to messaging and channels - so, experience with user- and campaign-level data is a must.
What You'll Do
- Define | Work directly with clients at the outset of an assignment to define (or redefine) the right opportunity and the right problem to solve.
- Uncover | Perform research and analysis to help formulate meaningful insights and extrapolate the simple stories buried in complex data, incl. customer, campaign performance, website, survey, and various other types of data.
- Design | Develop strategy deliverables such as research plans, briefs, program strategies, communication journeys, implementation roadmaps, POVs, and quarterly business reviews.
- Deliver | Craft and deliver clear, concise, and compelling presentations to clients and internal stakeholders
- Collaborate | You'll work closely with a multi-disciplinary group of Analysts, Designers, Project Managers, Account Teams, and Technologists, serving as the subject matter expert and voice of strategy.
- Ambidextrous Design Thinker | You're an analytical, yet creative problem-solver who knows how to call on both sides of their brain to break down and tackle abstract problems.
- Proactive Doer | You're interested in not just doing the work but also helping define what the work needs to be. You're not the type to sit around and wait to be told what to do. You're the type of person who encounters a problem, opportunity or conundrum, and rolls up their sleeves to try and figure it out.
- Detail-Oriented | You hold your work to a high standard and see every deliverable as an opportunity to impress the client.
- Skilled Storyteller | You're able to persuasively deliver clear and engaging presentations that simplify complex ideas for any audience.
- Relentlessly Curious | An avid thinker and seeker of knowledge, with the keen ability to spot patterns and make connections. For you, an unanswered question is like an itch that must be scratched.
- Collaborative and Open-minded | You're an introspective thinker with a growth mindset who embraces a kaizen philosophy. You're a team player who values open and honest communication - eager to learn from and with your team.
- Minimum 5-7 years of experience in an integrated or digital agency or consultancy with a strong CRM/Lifecycle/CX marketing background.
- Proven track record creating and presenting research-based Strategy artifacts for multichannel customer experiences, such as integrated communications journeys, customer onboarding strategies, campaign optimization recommendations, segmentation personas, creative briefs, thought leadership POVs, and testing and research plans.
- Strong experience working alongside analysts and data scientists, analyzing and synthesizing various types of data into compelling insights, recommendations and test plans.
- Experience working in a progressive, creative- and data-driven agency environment that has embraced digitally-led thinking, experience strategy and design principles as part of the core creative process.
- A diverse portfolio of work that demonstrates your approach to digital and account strategy and how it was applied to influence the creation of user-centered customer experiences.
- Able to fly at multiple altitudes, excelling at high-level experience strategy work and the nitty-gritty of strategic implementation and reporting.
- Track record of working in collaborative, agile environments, while navigating the demands to structure and process.
- Experience working in telecom or high-tech/online services is a plus.
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through Wunderman Thompson and WPP, so you can continue to grow personally and professionally.
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$60,000-$140,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Salary : $60,000 - $140,000
