What are the responsibilities and job description for the Marketing Automation Manager position at Voice Media Group?

Voice Media Group is seeking a growth-minded marketing automation expert with a proven ability to develop and execute best-in-class multi-channel, integrated marketing campaigns.

You understand how to deliver effective offers and you understand proper timing. You love a fast-paced, creative environment and you love hitting goals. You are a team player and work well with others. You are technically savvy, watch the details, and your work speaks for itself.

Responsibilities :

Develop & Drive Lifecycle Strategy : Define and execute the short- and long-term vision for each stage of the customer lifecycle, creating a roadmap that generates a steady flow of qualified leads and drives business growth.
Optimize Multi-Channel Campaign Execution : Leverage marketing automation to streamline, optimize, and scale multi-channel campaigns, including email marketing, audience segmentation, content syndication, sales prospecting sequences, and any other applicable initiatives. Implement automated workflows to enhance engagement, nurture leads, and drive higher conversion rates while ensuring seamless integration across all channels.
Build & Scale Automated Processes : Establish end-to-end workflows for digital marketing, demand generation, and lead nurture campaigns, ensuring seamless planning, execution, and data-driven reporting to optimize performance and ROI.
Enhance Campaign Assets & Messaging : Lead the strategy, content development, and deployment of high-performing campaign assets, including landing pages, email templates, and automation workflows to drive customer engagement.
Ensure Seamless Data Integration & Accuracy : Collaborate with internal teams and technology partners to ensure all platforms—CRM, marketing automation, analytics tools, advertising platforms—are fully integrated for accurate data flow and reporting.
Implement & Optimize Lead Scoring : Design and refine lead scoring models to improve the qualification process, ensuring that high-intent prospects are efficiently nurtured and handed off to sales for conversion.
Manage & Advance Marketing Automation Platforms : Own the marketing automation tech stack, driving adoption, optimization, and continuous improvements to enhance lead generation, segmentation, and personalization.
Execute A / B Testing & Performance Analysis : Lead testing and optimization efforts across automated marketing campaigns, leveraging data insights to refine messaging, targeting, and engagement strategies.
Deliver Strategic & Operational Excellence : Bring strategic vision and hands-on execution to support marketing and sales teams in hitting aggressive pipeline and revenue targets, while ensuring best practices in automation and demand generation.
Stay Ahead of Industry Trends : Continuously research and apply industry best practices, emerging technologies, and innovative automation strategies to maintain a competitive edge in the market.

Requirements :

Expertise in Marketing Automation & CRM : Proven experience with marketing automation platforms such as Pardot (preferred), Hubspot, and Salesforce Marketing Cloud, along with proficiency in CRM systems to optimize lead management and nurture workflows. 5 years of experience required.

Strategic, Growth-Oriented Mindset : Ability to think beyond day-to-day execution, developing long-term strategies that drive customer acquisition, engagement, and retention.

B2B & Email Marketing Experience : Demonstrated success in B2B marketing, including email marketing strategy, campaign execution, and performance analysis to drive pipeline growth.

Data-Driven & Analytical : Strong analytical mindset with the ability to assess campaign performance, audience insights, and conversion data to inform strategic decisions.

Industry Experience & Market Insight : Experience in relevant industries (such as agency, technology, professional services, etc.) is a strong advantage, with a deep understanding of market dynamics and buyer behavior.

Expertise in Compliance & Best Practices : In-depth knowledge of email marketing best practices, as well as compliance with commercial privacy regulations (CAN-SPAM, CASL, GDPR) to ensure ethical and effective marketing.

Technical Proficiency : Familiarity with HTML / CSS for email and landing page design, as well as experience in implementing web tracking technologies (e.g., Google Analytics) to measure and optimize digital marketing efforts.

Exceptional Communication & Collaboration : Strong interpersonal and communication skills, with the ability to effectively collaborate with cross-functional teams and manage multiple priorities across projects.

Project Management & Execution Excellence : Highly organized with strong project management skills, ensuring timely and successful execution of marketing automation initiatives.

Content Marketing : Ability to craft compelling messaging, optimize content for automation workflows, and align content strategy with lead generation and nurturing goals.

Bachelor's Degree in business, marketing, communication or equivalent experience desirable.

Skills :

Organizational

Analytical, Critical Thinking

Communication Skills

Project Management

Multitasker

Problem solving

Excellent attention to detail

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