What are the responsibilities and job description for the Social Media and Marketing Specialist position at Volante Senior Living?
We are looking for a creative and strategic Social Media & Marketing Specialist to join our team! This full-time, on-site position will play a key role in enhancing and managing the online presence of our senior living brand and its 24 communities. You will be responsible for developing and executing social media strategies, creating engaging content, and growing our digital footprint.
What you'll be doing:
Social Media Management:
- Oversee and manage our social media pages.
- Develop and execute a comprehensive social media strategy and content calendar.
- Monitor, engage, and respond to inbound social media traffic and inquiries.
- Identify and engage with potential residents and their families.
- Increase social media following and community engagement.
- Generate monthly analytics reports to track growth and trends.
- Monitor and report on online reviews and feedback.
Content Creation & Marketing Support:
- Create compelling content for digital and traditional marketing efforts for corporate and 24 communities.
- Maintain and update the company website as needed.
- Support and coordinate online educational and social events to engage new leads.
- Strong attention to detail in proofing artwork and copy.
- Coordination with outside vendors.
What you'll bring to the table:
- 3 years of experience in Social Media and Marketing.
- Proven track record of managing and growing social media accounts.
- Proficient in Canva, Microsoft Office Suite and WordPress.
- Strong knowledge of SEO, keyword research, and Google Analytics.
- Experience in digital marketing, content creation, and online community engagement.
- Excellent communication, organizational, and analytical skills.
- Passion for connecting with audiences and building meaningful relationships.
- Ability to handle multiple projects, meet deadlines, and adapt to changing priorities.
- Strong attention to detail and a passion for creating visually appealing materials.
- Experience working within brand guidelines while bringing fresh, creative ideas.
- Knowledge of senior living or healthcare industry is a plus but not required.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person
