What are the responsibilities and job description for the Senior Digital Marketing Specialist - NGS position at Volta Labs, Inc.?
About Volta Labs
Volta Labs is a genomics applications company that has developed a cutting-edge digital fluidics platform to maximize performance and scalability of sample preparation in genomics while providing unparalleled consistency. Volta is transforming the way biological research and analyses are performed, allowing scientists to focus on what they do best — pushing the boundaries of biology.
Role Overview
We’re looking for a Senior Digital Marketing Specialist who thrives at the intersection of science, storytelling, and data-driven marketing. In this role, you’ll take the lead in executing integrated digital campaigns that grow awareness, generate leads, and support commercial efforts across channels like email, search, social, and web. You’ll be a key contributor in a growing marketing function and work closely with Product, Sales, and Applications teams.
Day 1 To Year 1
Within 6 months you’ll...Optimize web and campaign performance (A/B testing, SEO); Improve HubSpot workflows and lead scoring; Support event promotions and campaign assets
At 12 months you’ll...Scale and optimize digital programs for growth; Report on performance and ROI; Test new tools and channels to expand reach
Qualifications
Even if you don't check every box, but see yourself positively contributing, please apply. Help us build an inclusive community that will change the face of genomics!
Volta Labs is a genomics applications company that has developed a cutting-edge digital fluidics platform to maximize performance and scalability of sample preparation in genomics while providing unparalleled consistency. Volta is transforming the way biological research and analyses are performed, allowing scientists to focus on what they do best — pushing the boundaries of biology.
Role Overview
We’re looking for a Senior Digital Marketing Specialist who thrives at the intersection of science, storytelling, and data-driven marketing. In this role, you’ll take the lead in executing integrated digital campaigns that grow awareness, generate leads, and support commercial efforts across channels like email, search, social, and web. You’ll be a key contributor in a growing marketing function and work closely with Product, Sales, and Applications teams.
Day 1 To Year 1
- Develop and manage multi-channel digital marketing campaigns (email, paid search, SEO, social media, display, retargeting, etc.)
- Create compelling content for website, landing pages, email nurtures, and social posts that resonate with life sciences audiences
- Own campaign execution, tracking, optimization, and reporting—driving measurable outcomes such as MQLs and pipeline contributions
- Collaborate with designers, developers, and external vendors to produce digital assets and update website content (WordPress or similar)
- Optimize web performance and user journeys with A/B testing and SEO best practices
- Manage and improve marketing automation workflows and lead scoring in HubSpot
- Support virtual and in-person event promotions (e.g., conferences, webinars, product launches)
- Stay current on industry trends and digital tools to identify new growth opportunities
Within 6 months you’ll...Optimize web and campaign performance (A/B testing, SEO); Improve HubSpot workflows and lead scoring; Support event promotions and campaign assets
At 12 months you’ll...Scale and optimize digital programs for growth; Report on performance and ROI; Test new tools and channels to expand reach
Qualifications
- 4–7 years of experience in B2B digital marketing, ideally in life sciences, biotech, diagnostics, or a related technical field
- Proven experience with marketing automation tools (HubSpot preferred), Google Analytics, Google Ads, and LinkedIn Ads
- Strong writing skills and ability to tailor content to scientific and non-scientific audiences
- Comfortable working in a fast-paced, startup environment with cross-functional collaboration
- Self-starter with strong project management skills and a bias toward execution
- Bonus: Familiarity with hybrid capture, genomics workflows, or clinical lab environments
- Travel Requirement: Willing to travel approximately 30%, including 1–2 visits per quarter to Volta HQ, as well as travel for customer meetings and industry events.
- Robust Equity Program, to build future wealth through stock options with high growth potential
- Comprehensive Healthcare Coverage, including Medical, Dental, & Vision
- HSA with monthly company contribution, & FSA
- Sponsored Commuter Benefit Plans
- Access to Our 401K Plan, to save for your future
- 12 Weeks of Paid Parental Leave
- Paid Time Off, because we understand the importance of time off for rest and adventure
- 11 Paid Holidays
- Twice Weekly Company Lunches, office snacks, beverages, & treats
- Monthly Team Happy Hours and regular team outings!
Even if you don't check every box, but see yourself positively contributing, please apply. Help us build an inclusive community that will change the face of genomics!
