What are the responsibilities and job description for the Communications Manager position at Volunteers of America of Alaska?
Position Overview
The Communications Manager serves as a key member of VOA Alaska’s is responsible for developing, managing, and executing strategic communications, marketing, and branding initiatives. Reporting to the Vice President of Strategy & Impact, this role ensures that VOA Alaska’s mission, vision, and values are effectively communicated to internal and external audiences. The Communications Manager oversees all aspects of organizational communications, public relations, and digital marketing to inspire engagement, increase awareness, and foster support for VOA Alaska. The Communications Manager directly supervises a Communications Specialist.
Essential Functions, Duties, and Responsibilities
Leadership and Program Management
- Provide mentorship and guidance to direct reports and cross-functional teams, promoting alignment with VOA Alaska’s mission and values.
- Supervise and evaluate direct reports, providing feedback, support, and accountability to ensure high-quality performance.
- Develop and implement workflows, processes, and tools for effective communications management.
- Monitor and manage communications budgets, ensuring alignment with strategic priorities.
- Support the recruitment, onboarding, and ongoing professional development of team members.
- Act as a key member of the leadership team, contributing to organizational strategy and decision-making.
Communications Strategy and Execution
- Lead the development and implementation of an integrated communications plan, including strategies for digital marketing, branding, storytelling, and graphic design.
- Serve as the organization’s brand champion, ensuring consistency and alignment across all materials and platforms.
- Oversee content creation, including newsletters, social media, websites, reports, and promotional materials.
- Develop and produce multi-media content, including videos, graphics, and infographics, to enhance storytelling and increase audience engagement.
- Manage internal communications to foster employee engagement and alignment with the organization’s mission.
- Track and analyze metrics to evaluate the effectiveness of communications initiatives, making data-driven improvements.
Digital Marketing and Online Presence
- Manage and maintain the organization’s website, ensuring it reflects VOA Alaska’s programs, values, and impact.
- Lead social media strategy and execution, creating engaging content that amplifies the mission and reaches diverse audiences.
- Oversee digital advertising campaigns, including SEO and paid search strategies, to increase visibility and engagement.
- Utilize analytics tools to track performance and improve digital communications strategies.
Public and Media Relations
- Act as the primary media contact, building relationships with journalists and responding to media inquiries.
- Draft and distribute press releases, media kits, and public service announcements to promote VOA Alaska’s work.
- Prepare leadership and staff for media interviews, ensuring consistent messaging.
- Develop and deliver public presentations to community groups, partners, and stakeholders.
Government Relations and Advocacy
- Monitor legislation and policies affecting VOA Alaska and share updates with key stakeholders.
- Draft talking points, advocacy materials, and presentations for meetings with policymakers and government agencies.
- Collaborate with leadership on advocacy initiatives, including participation in meetings with legislators and preparation of public testimony.
Training and Capacity Building
- Facilitate new staff orientation on VOA Alaska’s history, mission, vision, and values.
- Provide training for staff on media relations, branding, and crisis communication.
- Support staff and program teams in developing branded materials and messaging.
Desired Knowledge, Skills, and Abilities
- Bachelor’s degree in communications, marketing, public relations, or a related field. Relevant experience may substitute for education on a year-for-year basis.
- At least 4 years of experience in communications, marketing, or public relations, including 2 years in a leadership or management role.
- Proficiency in digital marketing tools, including content management systems (e.g., WordPress), social media platforms, and analytics tools.
- Strong writing and editing skills, with experience creating content for diverse audiences and platforms.
- Knowledge of nonprofit communications strategies, including donor engagement and advocacy efforts.
- Proficiency in graphic design and video production tools, such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
- Commitment to diversity, equity, and inclusion, with the ability to communicate effectively with diverse audiences.
Preferred Qualifications
- Experience in crisis communications and public policy advocacy.
- Knowledge of Alaska’s cultural and legislative landscape.
- Advanced skills in multi-media content creation, including video editing and animation.
All members of the workforce will be expected to demonstrate a commitment to VOA’s vision and mission and consistently demonstrate its values in all areas of their work. Moreover, everyone is expected to demonstrate collaboration and teamwork, accept direction, feedback and coaching, and prove themselves to be a reliable and consistent resource to clients and colleagues.
Specifically, this position requires:
- Judgement and Decision Making: Incumbent must be proficient at prioritizing and organizing data and information and demonstrate strong analytical and critical thinking skills that result in efficient and sound solutions and decisions.
- Independence: Incumbent must demonstrate self-determination and effectiveness with working with minimal supervision
- Communication: Incumbent must be skilled at both oral and written communication and clearly demonstrate an ability to collaboratively communicate, listen effectively, and deliver information in an understandable and organized fashion to a variety of stakeholders.
- Service and Accountability: Incumbent must demonstrate a strong commitment to customer service as well as prove him/herself accountable for quality and effectiveness in all areas of the work.
- Leadership: Incumbent must possess a strong foundation of leadership skills.
- Software Proficiency: Incumbent must possess a strong knowledge of and capacity for learning a variety of office suite applications.
- Technical Knowledge: Incumbent must possess knowledge of communication strategies and best practices around communications.
Working Conditions
The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Works in office area. Interacts with staff, consultants, and outside vendors. May be subjected to interruptions throughout the workday.
- While performing the duties of this job the employee is frequently required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to lift up to 25 pounds. The vision requirement includes close vision.
Acknowledgement
Every effort has been made to identify the essential responsibilities and requirements of this position. However, this position description in no way states or implies that these are the only duties an incumbent may be required to perform. The omission of specific functions or responsibilities does not exclude them from the position if the work is similar, related or can be considered essential to this position.