Senior Director of Product Marketing

Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's fully programmable unified communications, contact center and conversational commerce applications enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements

Mission - Applications Product Marketing

The candidate will join the Applications Product Marketing team, part of a highly creative, energetic and results-oriented organization that leads the marketing strategy for our business. We own and direct the strategy, planning, and execution to attain revenue, profit, and segment market share goals.

We will leverage deep industry knowledge, deep analysis of market and customer data, and superior product knowledge to develop actionable marketing strategies and product GTM roadmaps. We are creative and collaborative, striving to convert Vonage’s products and services into solutions that meet the needs of our current and future customers.

Why this role matters

The Senior Director of Product Marketing will report to the VP of Marketing and will develop and execute the go-to-market (GTM) plans for Vonage Cloud Based Applications (e.g., Vonage Contact Center and Vonage Business Communications). The ideal candidate has hands-on experience owning end-to-end marketing plans and campaigns, understands the CCaaS and UCaaS markets, its segments and routes to market, is passionate about the business communications space, and is adept at producing engaging customer-facing marketing collateral. The candidate also has a deep understanding of artificial intelligence in the context of CCaaS and UCaaS (CX & EX), and experience conducting comparative analysis of competitor solutions.

The ideal candidate will also have telecommunications service provider experience. This position plays an instrumental role in defining the long-term direction of Vonage’s growth in the business communication space. The ideal candidate will work alongside the rest of the product, sales and marketing teams to create compelling value propositions, messaging and content in all areas of focus.

Key Responsibilities

• Analyze key industry and technology trends that impact or have the potential to impact Vonage’s business or customers by conducting primary and secondary research. The contact center as a service (CCaaS) space is the primary responsibility, but the UCaaS space is also desired.
• Identify market offers and opportunities through research and analysis including market TAMS, CAGRs, trends, share, share of wallet and segmentation including geographic, industry/vertical, etc. (and future projections/influencers for the same).
• Assist in the building of business cases and go-to-market strategies and scenarios, in partnership with the greater product and engineering, product marketing, campaign, and channel (field, alliances, indirect) marketing teams.
• Identify, procure and manage relevant sources of secondary market research and data, e.g., 3rd party analyst, PR firm findings, publicly available financial docs and filings, primary research, corporate assets, etc. to build and maintain a clear view of the market and its dynamics for the CCaaS and UCaaS space.
• Product Positioning and Messaging: collaborate with product management teams to develop differentiated product positioning and messaging that highlights our competitive advantages, both for direct and indirect sales channels (including channel partners and resell via communications service providers)
• Competitive Intelligence: Research public and non-public information sources to build analytical competitive intelligence of key competitors in the CCaaS and UCaaS space, including their product offerings, pricing strategies, marketing tactics, target markets, and overall business performance.
• Competitive Landscape Mapping: Develop and maintain comprehensive competitive landscape maps, highlighting key differentiators, strengths, and weaknesses of competing solutions, including key competitor business metrics, e.g., market sizing across lines of business, market share, geo splits, etc.
• Manage 3rd party contractors to perform deeper level functional competitive analysis that cover purchasing, customer onboarding and application usage experiences. Includes the definition of Scope of Work, contractor coordination and reporting.
• Devise innovative ways to acquire market intelligence and to develop new strategies to further enhance the market intelligence program.
• Collaborate with regional and global teams across Vonage to gather, structure and analyze market information and deliver the resulting intelligence analysis to all relevant stakeholders.
• Develop content/collateral in the form of presentations, documents, market and financial models, thought leadership (blogs, white papers), and other deliverables that incorporate key research findings and showcase our industry expertise, to be consumed by a diverse group of stakeholders: from executive leadership, to sales, to product owners, etc.
• Prepares and delivers presentations for executives and customers, and manages the content and delivery for webinars, tradeshows, etc.
• Supports the Analyst Relations team in response to analyst surveys/RFIs, and prepares and delivers analyst presentations.
• Synthesize data to provide decision makers with actionable insights as input to potential corporate, product, and sales strategies.
• Contribute to major group deliverables including our quarterly and annual business planning processes.
  
  

Requirements And Employee Characteristics For Success

• 5 years in business strategy, intelligence, product marketing, strategic planning, customer insights, or similar job function.
• Contact Center, Unified Communications, Telecom, Mobility, AI and SaaS experience preferred.
• Relevant degree, such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Engineering, Finance, Statistics, Business/Administration, Education, Computer Science.Self-starter that can work independently to manage own workload effectively and with minimal supervision, as well as being part of a team.
• Good analysis skills, including the ability to draw appropriate conclusions from large amounts of data, and to present findings and insights.
• Fluent in English (written and spoken) with the ability to produce high quality content.
• Proven organizational and time management skills are required with demonstrated ability to manage multiple deadlines simultaneously.
• Professional and mature approach with the ability to comfortably interact with all levels, including Senior Management.
• An inquisitive learner who likes to take on new challenges and opportunities.
• Experience managing outside research vendors is desired.