Marketing Communication Specialist

Marketing Communications Specialist with A Truly Great Company!

Vostermans is known as a truly great place to work! This position, created to support the continuing growth of our international company in the United States, offers excellent benefits in addition to great pay and a great work environment.

If interested, please review the job description below and submit your resume for consideration.

Marketing Communications Specialist Job Description

FLSA Status Salaried, Exempt

Job Opening Overview:

Vostermans Ventilation is a leading manufacturer of premium axial fans. Vostermans global headquarters are located in the Netherlands. We are seeking a dynamic Marketing Communication Specialist to support our marketing and sales efforts in our Bloomington, Illinois location. This role bridges global strategy and local execution, ensuring our brand’s growth and positive image in the U.S. market.

Position Summary:

The Marketing Communication Specialist will oversee all marketing initiatives for the U.S. market, providing hands-on support to the General Manager and sales team in the USA while closely collaborating with the marketing team in the Netherlands. This role is essential in aligning localized efforts with global marketing strategies.

The ideal candidate will have a strong affinity for technical industries, a background in B2B marketing, and the ability to manage a diverse range of marketing activities including exhibitions, media publications, dealer support, and digital marketplace management.

Key Responsibilities:

• Exhibition andTrade Show Management:
• Organize and manage all U.S-based trade shows and exhibitions.
• Coordinate booth design, promotional materials, transportation, setup, and on-site execution.
• Media & Public Relations:
• Develop and maintain relationships with appropriate industry media.
• Ensure timely publication of articles, press releases, advertisements, social media and other marketing communication items and initiatives.
• Collaborate with customers to publicize their successful utilization of our products and services, develop testimonials and, in general, increase Vostermans positive brand recognition.
• Sales Team Support
• Provides a variety of services in support of our sales teams’ efforts.
• Dealer Network Support:
• Collaborate with dealers to provide marketing materials and support.
• Drive dealer engagement with branded campaigns and co-marketing efforts.
• Brochure Development:
• Create and maintain brochures, catalogs, and other marketing collateral, either yourself or by working with a graphic designer.
• Ensure materials align with brand guidelines and are tailored for the U.S. market.
• Digital Marketing:
• Manage and optimize our presence on online B2B portals, marketplaces, and platforms.
• Provide insights and improvements for digital marketing campaigns in the U.S. region.
• Brand Alignment & Reporting:
• Align with the Netherlands-based, global marketing team to ensure consistent messaging, brand standards compliance.
• Provide regular updates to the General Manager (direct reporting line) and the Netherlands marketing team (dotted-line reporting).
• Create, edit, and once fully approved, implement digital (social media, website, B2B portal, etc.) marketing campaigns to meet goals.
• Market Analysis:
• Gather data, research, and analyze sales and market trends, competitor activity, and customer insights specific to the U.S. market.
• Propose strategies and initiatives to grow market share and brand awareness.
• Reporting:
• Gathers and analyzes data, and creates marketing reports regularly and as needed.
• Continuous Improvement:
• Reviews work processes and submits ideas on how these processes can be further improved (efficiency, reduction in waste, etc.) to their direct supervisor or other members of the Vostermans US leadership team.
• Fully and appropriately participates in continuous improvement activities, training, and meetings.
• Acquires and maintains/retains training to develop/maintain the skills required to perform all tasks in an efficient, effective, safe, and quality manner.
• Safety:
• Reviews and complies with all safety policies, procedures, and sanctioned practices, submits ideas on how safety policies, procedures and practices can be improved, works safely, immediately reports any and all near misses or accidents to their direct supervisor or other members of the Vostermans US leadership team.
• General:
• Ensures optimal asset utilization, minimizing waste while ensuring that quality standards, other company policies and procedures, federal, state and local laws and regulations are consistently met.
• Proactively engages problem diagnosis, solution generation and implementation activities.
• Works with Vostermans personnel to ensure appropriate supplies are available, as needed.
• Completes tasks in an efficient, effective, timely, safe, and quality manner.
• Completes all records in an accurate, timely, and professional manner.
• Follows all related procedures, policies or directions of their direct supervisor or other members of the Vostermans US leadership team.
• Ability to maintain strict confidentiality of pricing and other Vostermans confidential, proprietary, or sensitive information.
• Interpersonal Relationships:
• Maintain consistently positive, professional, and productive relationships with each person to whom the position comes in contact while working. While disagreements are expected and do occur, employees are required to resolve them amiably, quickly, and effectively.
• Consistently treats others with respect. Support others in a positive, helpful way. Do not spread rumors, talk badly about another employee, except where specifically permitted by applicable law, or, in any way, negatively impact teamwork and esprit de corps.
• Participation:
• Work extra hours as needed or required.
• Fully and appropriately participate in any Vostermans sponsored training, meeting, activity, or event.
• Other Duties as Assigned:
• Given the ever-changing needs of our customers, the needs of Vostermans and each person’s responsibility to assist in meeting those needs, other tasks, duties, assignments, and responsibilities may be added, on either an ad hoc or longer-term basis, to an employee’s job description at Vostermans’ discretion. Tasks, duties, assignments, and responsibilities may also be modified, reduced, temporarily or on a longer-term basis eliminated from an employee’s job description at Vostermans’ discretion.

Qualifications:

• Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience:
• Minimum of 3-5 years in B2B marketing, preferably within a technical or industrial sector.
• Proven record of accomplishment in managing exhibitions, dealer networks, and media relations.
• Technical Affinity: Strong interest in and ability to understand technical products or industries.
• Employment History: No more than one job within the last 3 years and a consistent history of achievement in previous positions.
• Skills:
• Exceptional communication and interpersonal skills.
• Proficiency in marketing tools and software (e.g., CRM, Adobe suite, digital marketing tools).
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• The ability to work positively and successfully with all those to whom with which this position interfaces.
• Personal Attributes:
• Self-motivated and able to work independently or as part of a team, while aligning with global teams.
• Detail-oriented with strong organizational skills.
• A positively spun person committed to both personal and organizational success through goal achievement and the development and growth of appropriate personal relationships with co-workers, dealers, customers, and others.
• Physical Demands:
• Visual acuity to determine the accuracy, neatness and completeness of the work assigned.
• Ability to bend at the waist, kneel repetitively on a daily basis.
• Ability to type 35 words a minute without mistake.
• The ability and willingness to travel up to 10% of the time away from home overnight, via car and plane.
• Ability to hear and speak to be easily and clearly understood on the telephone.
• Ability to lift and carry items weighing up to 35 pounds for up to 300 yards.

Working Conditions:

• Location: Our office in Bloomington, Illinois, with occasional travel to trade shows. dealer sites, customer locations, the Netherlands, etc.
• Reporting Structure:
• Directly reports to the General Manager, USA.
• Dotted-line reporting to the Marketing Manager in the Netherlands, as part of the global marketing team.

Job Type: Full-time

Pay: $51,000.00 - $67,000.00 per year

Benefits:

• 401(k)
• 401(k) 3% Match
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid jury duty
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Required)

Work Location: In person

Salary : $51,000 - $67,000