Director, Brand Insights & Marketing

The Director of Brand Insights & Marketing Insights will leverage data, market trends, an obsession with the beauty and personal care category, and a constant curiosity to translate market data to brand partner strategy with product recommendations and presentation development. Responsibilities: Utilizes multiple platforms (NPD, Nielsen, social listening, etc.) to aggregate market trend data and insights to identify key growth areasUse market sell through data to identify market and customer opportunities, gaps, and concerns to the business as well as innovative product types/categories, ingredients, and/or packaging.Works cross-functionally with Product Development /R&D/Sales to drive ideation of targeted innovative products that fill brand gapsWrites marketing profile sheets for products to highlight their key features and benefits, working with the Creative team to design custom presentations for customers.Analyzes an existing brand’s portfolio and identifies strategic white space opportunities based on market trends.Uses innovation to differentiate the company in the market, provide unique value to customers and help build long-term partnerships with customers.Drive development of innovation so the company is viewed as innovative, visionary and a market leader by customers, industry groups and mediaStay up to date on all relevant industry news and trends.Assist/write PR pieces and showsManage and oversees at least 1 direct report.Qualifications:5 years proven, purposeful experience in hair, skin, or personal care industryA collaborative work ethic that enables them to effectively work across teams and departmentsStrategic thinker, analytical, creative, detail-oriented, flexible, independent, and resourceful.Experience in converting data to practical applicationExperience with putting a marketing story brief togetherExcellent written, verbal and presentation communication skills.Proficient in Excel, Word, PowerPoint and Outlook.Management of team preferredPassion for beauty and personal care products a plus!

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