What are the responsibilities and job description for the VP Marketing position at Voyantis Ltd.?
Meet our expert growth consultants to learn how brands like Notion leveraged our LTV prediction engine to get a 38% boost in ROAS, so you can grow your business too.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Voyantis is the pioneer in the emerging space of enabling growth teams to acquire, engage, and retain their most valuable customers, based on fusing per-customer LTV predictions with prescriptive AI.
What are we looking for?
VP Marketing will be a key leadership team member, reporting to the CEO and working closely with high-profile advisors. Your primary mission will be driving pipeline & revenue, brand equity, designing a new category, and Product Marketing Management (PMM). This strategic role requires strong leadership skills and the ability to work cross-functionally to effectively reach, educate, nurture, and drive action across our target audience.
Responsibilities
- Develop and implement a cohesive marketing strategy and roadmap to increase revenue growth, from demand gen and content marketing to designing a new category and brand recognition.
- Own the marketing budget and metrics, and foster an understanding of our marketing efforts through excellent internal reporting and result-sharing.
- Lead current / build the marketing organization from the ground up.
- Analyze, report, and optimize all marketing programs based on ROI and demand generation effectiveness.
- Prioritize marketing projects and allocate resources accordingly.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Present weekly marketing performance and revenue reports to management.
- Forecast hiring needs for the marketing department.
You will also strategize and lead the development of the following three marketing pillars :
Requirements
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