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Director of Sales (Orlando)

VSA Resorts
Orlando, FL Full Time
POSTED ON 1/30/2025
AVAILABLE BEFORE 2/28/2025

Description:

About Us:

Vacatia is an innovative hospitality company transforming the timeshare experience from discovery to booking and stay. Our mission is to develop next-generation travel programs, delivering the best vacation experiences for families to enjoy year after year. As a VC-backed company headquartered in San Francisco with offices nationwide, Vacatia offers a supportive work environment with ample resources for career growth.


Summary:

Vacatia Inc. is seeking a dynamic and experienced Director of Sales to lead topline revenue strategy for traditional sales related segments with key focus on groups. As the Director of Sales, you will be responsible for staying ahead of market trends, market
share movement and ongoing competitive analysis, while ensuring budgeted revenues are met or exceeded. The Director of Sales will also be responsible for building partnerships that serve the interest of the resort to increase its overall revenue potential. As a Director of Sales you will be primarily responsible for maximizing sales revenues through:

  • Sales Account development, its management for superior returns and repeat business
  • Optimizing transient and group business
  • Optimize all static sales channels
  • Profit-led sales strategies

Duties and Responsibilities:

  • Responsible for leading & driving top line revenue for traditional sales segments to include groups, volume transient – corporate and leisure
  • Assess macro market trends, competitive market environment to deploy tactics to gain market share
  • Activate property's positioning in the marketplace and establishes preferred status amongst its clients
  • Ability to understand and communicate sales and revenue strategies
  • Develop budgets, sales targets with eye on performance
  • Conduct comprehensive competitive set reviews, SWOT and USP analysis. Monitor new supply
  • Be conversant with local and national sales accounts. Develop acquisition strategy to ramp-up share
  • Develop and/or implement key segment strategy and sales accounts
  • Ensure timeshare rental model is well understood and is developed into a unique proposition for the sales accounts
  • Design effective sales deployment schemes & market assignments
  • Manage group pace measurement and set sales production goals
  • Manage sales activity & travel schedule
  • Lead and manage sales personnel as and when required
Requirements:

Education and Experience:

  • Bachelor's degree required with excellent communication and inter-personal skills
  • Minimum 10 years' experience in Hospitality Sales with ability to manage large- sized assets
  • Preferred to have a deep understanding of the Orlando market and its various demand generators
  • Well-rounded knowledge of all market segments and its sources with ability to drive sales strategy
  • Competitive, collaborative with a winning attitude

#VAC

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