What are the responsibilities and job description for the Specialist, Email & SMS Marketing position at VSM Sewing Inc P660?

Job Title : Email & SMS Marketing Specialist

Department : E-Commerce

Reports To : Performance Marketing Manager

FLSA Status :

Location : Nashville, TN (hybrid)

SVP Worldwide, the world's largest consumer sewing machine company, has an immediate full time Email & SMS Marketing Specialist position available. The company and its four iconic brands - SINGER®, HUSQVARNA VIKING®, PFAFF®, and mySewnet™ - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.

The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!

The global corporate headquarters is in Nashville, TN (USA) and is supported by regional headquarters / sales offices in Milan (Italy), and Mexico City (Mexico). Combined with retail operations and partnerships in every state, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers worldwide.

SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity, Trust, Teamwork and Customer Focus.

SVP Worldwide is looking for an Email & SMS Marketing Specialist to join our dynamic E-Commerce team. This role will focus on creating, executing, and optimizing email and SMS marketing campaigns to drive customer engagement, increase conversions, sessions, and support business growth. The ideal candidate will be creative, data-driven, and experienced in email and SMS marketing across multiple brands in a global corporate environment.

Job Responsibilities

Create and Execute Email & SMS Campaigns :

Build emails and SMS messages from templates, write copy, coordinate assets, perform QA, and schedule deliveries.
Ensure mobile-friendly email and SMS templates, leveraging graphics, personalization, and advanced features to enhance the user experience.
Use customer data, including web behavior, to personalize content and drive relevant messaging.
Develop targeted segments for both email and SMS campaigns to maximize engagement and revenue performance in alignment with KPI goals.
Ensure compliance with industry best practices and email / SMS marketing regulations.

Optimization & Innovation :

Regularly research and implement best practices and innovative email and SMS marketing tactics, focusing on customer acquisition, nurturing, and retention.

Conduct A / B tests, track results, and recommend optimizations to improve campaign performance.

Manage email and SMS frequency to minimize unsubscribes while balancing promotional, triggered, educational and transactional communications.

Email & SMS Calendar Management :

Manage and execute the email and SMS marketing calendar, ensuring alignment with overall e-commerce sales strategies.

Regularly collaborate with the sales team to develop and execute sales strategies, providing marketing updates and insights during weekly sales meetings.

Analyze trends, report on performance, and provide recommendations for future campaigns to drive sales and improve brand visibility.

Customer Lifecycle Support :

Support strategic programs by executing manual and triggered campaigns for various customer lifecycle stages, including prospecting, win-back, post-purchase, loyalty, and transactional emails / SMS.

Provide regular campaign performance reports, including metrics such as sessions, click rates, conversions, revenue, and unsubscribes, and suggest improvements based on data insights.

Creative Optimization & Partnerships :

Partner with external design agencies to ensure email and SMS creative are optimized for high-quality content.

Collaborate with internal teams to ensure creative content for both email and SMS aligns with brand standards and customer expectations.

We Offer You :

Full benefits package; medical, dental, vision

401k plan with match

Competitive PTO accrual as well as additional wellness days

Hybrid in office remote work schedule

Work environment that harbors a culture of collaboration and community

Learning and development opportunities

You Bring (requirements, preferred skills) :

Education : Bachelor's degree required (Business, Marketing, or Journalism concentration) from accredited college or university

Experience : 2 years of email marketing experience, ideally within a global corporate setting, with a proven track record of managing multiple brands and adapting to different brand voices.

Technical Skills : Proficient in Microsoft Office Suite (Word, PowerPoint, Excel), SharePoint, and email marketing tools (experience with Klaviyo and Canva preferred).

Strong Communication Skills : Excellent copywriting, interpersonal, and social skills.

Analytical Mindset : Ability to analyze data and derive actionable insights for optimization.

Time Management : Strong multitasking abilities, with excellent organizational and project management skills.

Collaboration : Works well both independently and as part of a cross-functional team.

Professionalism : High level of professionalism and experience in public speaking and client-facing interactions.

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including :

Occasionally move about inside the office to access file cabinets, meeting rooms, copier / printer etc as well as have the ability to remain in a stationary position 50% of the time

Required to retrieve or reposition products like sewing machines weighing up to 50 pounds

Any additional physical requirements

The Employer retains the right to change or assign other duties to this position.

Work Environment / Location / Flex Arrangement :

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team :

We take care of our team! We offer a competitive benefit package including : multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News :

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide's continued growth and to bring additional financial and operational resources to help accelerate the company's efforts.

Like what you see? Then come "sew" and grow your career with us!

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