Freelance Digital Marketing Analyst

In order to guard against Phishing Scams, please see bottom of Job Description.

Freelance Digital Marketing Analyst

Position Overview

We are looking for a versatile Customer Reporting and Digital Implementation Lead to join our team. This role is ideal for someone who has a deep knowledge of display ad technology, email and website development, and has a strong ability to generate and deliver data reports for customers. You will assist with the technical implementation of ads, emails, and first- and third-party tracking of campaigns, internally and with vendors. The ideal candidate will help design and implement our marketing technology stack, integrating various tools and platforms to enhance operational efficiency and drive measurable business growth.

Essential Job Functions

• Review client data feed requirements, onboards new requests, deliver data feed and files to clients. Interface directly with client data teams when needed.
  
• Implement and automate data workflows for customer reporting, integrating data from diverse sources to streamline operations.
• Lead the technical integration and management of third-party tracking tools and platforms for comprehensive campaign analysis and optimization.
• Oversee and direct vendors supporting email and web development from a technical perspective, ensuring alignment with project goals.
• Implement and troubleshoot advertiser assets, first-party and third-party tracking.
• Develop and deploy email campaigns, focusing on technical execution to maximize engagement and conversion rates.
• Design and develop websites and landing pages, ensuring usability, responsiveness, and adherence to best practices.
• Collaborate closely with delivery management to align technical implementations with business goals and ensure seamless execution.
• Stay updated on industry trends and emerging technologies to recommend new tools and approaches that enhance operational efficiency and performance.
• Document processes, methodologies, and data definitions to ensure consistency and transparency.

Qualifications:

• • Ability to create compelling data stories and presentations
  • Experience with automated reporting tools for the pharmaceutical industry
  • Experience with web analytics platforms (Google Analytics, Adobe Analytics)Strong proficiency in data analysis tools and platforms
  • Proficiency in SEO and SEM strategies, including keyword research and optimization specific to pharmaceutical advertising
  • Awareness of FDA guidelines and restrictions
  • Familiarity with regulatory compliance in pharmaceutical advertising 
  • Bachelor’s degree in Computer Science, Information Technology, or a related field.
  • Proven experience in digital marketing, web development, and data management
  • Strong technical skills in display ad management platforms (e.g. Google marketing Platform, Double Verify), email marketing tools, and web development languages (HTML, CSS, JavaScript).
  • Experience in implementing and managing data workflows for customer reporting, utilizing BI tools for data visualization and reporting.
  • Excellent problem-solving skills with the ability to translate data into actionable insights.
    

Preferred Qualifications:

• Knowledge of server-side scripting languages (e.g., PHP, Python) and database management systems (e.g., SQL).

Our Recruitment Process

·        Once you apply to one of VUE’S Open positions either via our Web site’s Career section https://vuehealth.bamboohr.com/careers/ or via Indeed.com, you will be able to upload your resume to our Applicant Tracking portal via BambooHR. 

·        After you submit your resume through this portal, you will receive an email back stating that we received your resume and that someone from VUE Health will be getting back to you if there is interest. Once a job is closed or filled, you will be notified as well.

·        Unfortunately, there are many fraudulent phishing scams affecting companies like ours. 

 Please know:

o   We will NEVER ask you to download DISCORD for an interview or any other application other than Zoom.

o   We will NEVER ask you to supply your banking information for payments during the interview process

o   We will NEVER contact you with an email address with anything other than the domain @vuehealth.com.    Anything else is NOT an authentic email.  For example, careers@vuehealth.us is NOT an authentic email and is FRAUDULENT.

o   We will always conduct an interview with a real representative from VUE Health with a real phone number and real @vuehealth.com email address.