What are the responsibilities and job description for the Senior Copywriter position at Vue Health?
VUE Health, an independent, full-service pharmaceutical and healthcare marketing agency with headquarters in Boston, MA is looking for a Senior Copywriter.
Role:
The Senior Copywriter will be responsible for generating ideas and running the day to day of the brand through to the finished product. The Senior Copywriter works closely with creative and account teams to ensure adherence to client’s marketing strategies and objectives within specified deadlines.
Responsibilities:
Strategic Thinking
- Full understanding of client’s marketplace and can evaluate work in light of current marketing environment
- Assists with tactical plan development
- Maintain awareness of budget requirements. Ensure the best visualization of the product while staying within budget limits
- Alert Account Services in advance when work exceeds budget and obtain appropriate approvals to follow through
- Participate in strategic and tactical meetings with client and account management to develop effective advertising campaigns reflecting the clients’ objectives
- Participate in “brainstorming” team meetings
Execution
- Review and proofread all materials for consistency with editorial markups
- Present creative work to clients
- Skillfully produces work across all channels
- Both manages and works independently while juggling multiple projects
- Organizes thoughts effectively and communicates them well
- Places emphasis on quality control and adherence to deadlines
- Exhibits decisive problem solving ability
Relationship Management
- Provide support and supervision to copywriters on account(s)
- Follow-though and communicate with art team, producers, and editorial departments to ensure smooth flow of jobs to meet deadlines
- Develops strong internal relationships with creative supervisors and account counterparts
- Has a solid client relationship; actively leads interactions with clients and forges bonds with stakeholders
Business Management
- Check and approve all visual materials through all stages of pre-production and production
- Participate in new business presentations
- Establish rapport with client and be able to present ideas in an organized, professional and effective manner
- Proactively solve client problems
- Maintain quality control over all copy elements
- Copy should support layouts with attention-getting techniques and compelling storytelling
Requirements:
- 4-5 years of advertising agency experience (at least 1 year healthcare/pharma promotional writing experience)
- Management experience
- BA degree (Advertising, Communications, English, Biology, Neurology, Oncology and Genetics or related field preferred)
- A proven track record of creative ability and judgment, successful client contact experience, the ability to work collaboratively with account management, excellent presentation skills, successful experience in managing creative teams and multiple accounts, and the commitment to go the extra mile in time and effort to produce the very best work
- Portfolio available for consideration
