What are the responsibilities and job description for the Social Media Marketing Specialist position at VVater?
VVater is a US-based, next-generation water treatment company that aims to provide Water for Humankind with a cornerstone of sustainability and a promise of a better, healthier tomorrow—servicing various industries and markets around the world from Real Estate, Wastewater Treatment, Municipal Potable Water, and multiple others, in particular, focusing on the recovering and recycling of different waters in a centralized or decentralized way. The company also does artificial beaches, urban lagoons, wave pools, surf parks, aquatics, sewage treatment, wastewater, and drinking water.
Responsibilities:
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics, HubSpot, Meltwater, SEMRush, RiseKarma, etc to monitor and evaluate the company’s social media presence and performance.
- Fully developing a social media strategy, system, calendar, themes, campaigns, etc.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Passion for social media and proficiency with major social media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy editing skills
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with the ability to work under pressure to meet deadlines
- Drive innovative and ambitious media programs that deliver significant success and competitive advantage in terms of brand loyalty through highly engaging content
- Partners with management, business units, and sales to understand outbound marketing and communication needs and objectives and proposes solutions that are appropriate for message and audience
- Evolve and maintain rapid response processes and protocols across VVaters communications teams globally.
- Monitor evolving issues and breaking news across the media landscape, providing proactive recommendations on communications approach for the business.
- Supports team with writing, reviewing, and editing a variety of internal communications materials including blogs, digital signage, emails, conference collateral, and special events
- Create compelling messaging and story angles to insert VVater into the current news cycle and social conversations
- Other responsibilities as designated or communicated.
Qualifications:
- Bachelor’s Degree in communications, marketing, public relations, journalism, or comparable experience with another degree
- 4 or more years of social media experience, including planning and managing content in a corporate or agency setting.
- Advanced CRM system skills - Hubspot preferred
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
- Working knowledge of HTML and CSS.
- Proven relationships across North American social media and influencers
- Translate complex technical and business issues into simplified messaging for press and external audiences
- Deep knowledge of external issues and reputation management communications, response strategies and business continuity processes.
- Excellent communication skills – both written and oral
- Expert-level social media skills
- A working knowledge of Microsoft Office, Adobe Creative Suite, and content management systems
- Voracious reader with a keen awareness of latest consumer/pop culture trends, along with industry and competitor day-to-day monitoring
- Creative thinker and willingness to communicate ideas
- Strong judgment and decision-making skills
- Ability to produce accurate and high-quality work in a fast-paced environment
- Exceptional organizational and project management skills
- Some travel is required for event production if needed.
**As a part of our process to ensure a comprehensive evaluation of all applicants, assessment tests are required as part of our recruitment process. Unfortunately, should you elect not to participate in completing the assessment tests, your application will not be able to progress to the next stage or taken into consideration during evaluation.
