What are the responsibilities and job description for the W. W. Grainger is hiring: Digital Media Lead in California position at W. W. Grainger?
As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, we keep the world working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. We’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.
Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified company, we’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.
Position Summary
The Digital Media Lead is responsible for managing a high-volume, dynamic paid search program focused on driving revenue growth for both new and existing customers while adhering to spending and revenue targets. This role involves leading campaign management and performance analysis efforts to optimize incremental revenue growth.
Key Responsibilities
- Paid search campaign management (performance analysis, program health checks, and optimization efforts)
- Project manage rapid testing initiatives in support of incremental ROAS goals.
- Prepare and present performance reviews and opportunity area discussions with the Marketing Leadership.
- Oversee product feed management and collaborate with the broader Grainger technology team to perform daily health checks and resolve issues.
- Work with Google, Microsoft, and Search Ads 360 vendor teams to ensure PPC program objectives are met, troubleshoot issues, and stay informed of new capabilities for program optimization.
- Grow and optimize keyword portfolio through rapid testing : data analysis, bid strategy, audience / product, ad copy, landing page, etc.
- Automate processes, reporting, and alerts.
- Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy, make budget recommendations, and execute ROI deliverables.
Requirements
Rewards and Benefits :
Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked) :
DEI Statement
We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others. We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.
We are proud to be an equal opportunity workplace. All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability. Should you need a reasonable accommodation during the application and selection process, please advise us so we can provide appropriate assistance.
Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role.
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