What are the responsibilities and job description for the Digital Marketing Manager position at W2 Communications?
The Digital Marketing Manager will be responsible for supporting W2 Communications’ integrated marketing clients with end-to-end demand generation / creation campaigns, paid social, SEO / SEM and digital advertising (CPC, Google Search / Display / Video, etc.), to strengthen our clients’ inbound and outbound marketing programs. An analytical, self-motivated and creative contributor, able to work hands-on with data as well as develop effective ways to engage audiences from attraction to customer experience. Strong integrated campaign thinking to achieve results by combining content, data, operations, intuition and experience is a must. This role reports to the SVP of Marketing.
What you can expect
Plan, execute and manage all digital marketing for clients including SEO, SEM, email marketing, landing pages, marketing ops and paid social
Establish and execute a digital marketing strategy to distribute content per client
Work with the other teams within W2 Communications to ensure proper cross-promotion of coverage or content created for integrated communications and marketing clients
Identify, analyze and measure trends and content to assess how well campaigns are performing and optimize user experience for clients, including developing dashboards and other reports as part of retainer
Prepare reports and analytics on the overall performance of client marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques and provide mentorship to other team members
Develop and monitor campaign budgets for clients
Who you are
2-4 years of B2B digital marketing experience, preferably in an agency
Experience in cybersecurity, public sector or related high technology field preferred
Strong marketing operational experience with HubSpot
Salesforce, Marketo, Eloqua, others, in addition are a welcomed bonus
Strong experience with Google Analytics and Google Looker Studio
Fast, adaptable learner that has proficiency with campaign, report and workflow building and marketing automation integrations
Exceptional self-starter who thrives in a fast-paced, “all hands on deck” environment to create impactful and quantifiable results
Creative in a still unpredictable world and able to develop effective programs that stand out among the other digital noise
Digital-savvy with both paid digital including advertising, SEO and SEM
Proficient writing skills and a passion for writing new and creatively repurposing existing content with limited direction
In-depth knowledge of current digital trends
Proficiency in photo and video editing software (i.e., Canva, Adobe Creative Suite)
Experience with SEO and SEM strategy and keyword research
Analytical mind, with a passion for measuring data
Location : Greater Washington, D.C. Metropolitan region, VA preferred but remote considered
