What are the responsibilities and job description for the Director, Measurement position at W2O Group?
Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.
Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20 years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?
We are seeking a Director, Measurement to join our Integrated Intelligence team. The Director is responsible for the measurement of marketing activities, leading a team to generate meaningful insights through data analysis and tell a compelling story. You will lead accounts from an analytics and measurement perspective, driving the setup and development of measurement strategies in partnership with account and activation teams, and leading a team for the execution of ongoing analytics work. Your team will run standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing insights from the data to guide strategic client activation recommendations.
Integrated Intelligence (or I2) is a practice that sits within Real Chemistry’s Analytics & Insights capability area. Our name is a nod to the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions.
This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.
What you’ll do:
- Develop holistic measurement strategies, translating business objectives into measurable goals and KPIs, with solutions on how to evaluate the healthcare marketing experience.
- Lead reporting and analysis of program performance with a team of junior analysts to uncover actionable insights and create an easy to understand story on performance and optimizations for clients.
- Manage client relationships and oversee the day-to-day management of client work. Partner with cross-functional teams to develop and implement the strategic vision for measurement to address client needs.
- Manage a team, including building technical and soft skills as well as day-to-day administrative management duties.
- Present findings in a professional manner to internal and external audiences.
This position is a perfect fit for you if:
- Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
- You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
- You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
- You are highly organized self-starter, able to work independently and under tight deadlines.
What you should have:
- Outstanding digital marketing knowledge, with an understanding of integrated digital campaign strategy including paid media planning and buying (inclusive of display, search, and social media), as well as martech ecosystems and CRM analytics.
- Strong analytical and problem-solving skills with ability to think creatively and strategically to assess business results from healthcare marketing and communication tactics. Ability to translate complex data and analysis along with business context to develop insights and actionable recommendations. Expertise in creating a cohesive narrative of program performance.
- Proven capability in leading programs with demonstrable measurement outcomes and business ROI.
- Expert knowledge of digital media and martech data sets including: SA360, GCM, and Meta; DSPs including DV360, TTD, and Pulsepoint; Web Analytics platforms including GA4 and Adobe Enterprise Manager
- Familiarity with healthcare marketing and health specific datasets such as claims, specialty pharmacy, physician-level data (NPI), and/or Veeva (strongly preferred)
- Experience in data management platforms (e.g, Databricks) and business intelligence platforms (e.g., Tableau or PowerBI). Ability to write SQL data queries nice to have.
- Strong communication, presentation and inter-personal skills that enable you to work directly with clients and cross-functional teams, anticipating and addressing stakeholder needs in a credible way.
Pay Range: $135,000.00-$160,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile
here
.
Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.
Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:
www.realchemistrybenefits.com
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
Salary : $135,000 - $160,000
