What are the responsibilities and job description for the Content Director - Media position at W3Global?
We are seeking a visionary Content Director to lead our top-performing news and sports stations, KXL & 750 The Game, into the future of audio, digital, and video content. If you are a forward-thinking media strategist who thrives on creating compelling spoken word content, building engaged digital communities, and delivering high-impact experiences across multiple platforms, we want to hear from you!
Your Mission
Your Mission
- Innovate & Elevate: Develop and execute multi-platform content strategies that drive audience engagement and revenue across broadcast, streaming, podcasts, social media, and video.
- Leverage Data & Insights: Utilize Nielsen ratings, digital analytics, and audience behavior trends to shape programming decisions, optimize content distribution, and maximize impact.
- Lead & Inspire: Coach and mentor on-air talent and content teams to enhance their storytelling, engagement, and brand presence across all digital touchpoints.
- Drive Social & Video Growth: Expand the station's digital footprint by developing high-quality video content, social media-first storytelling, and interactive experiences tailored for Instagram, TikTok, YouTube, and beyond.
- Community & Industry Engagement: Foster partnerships within the industry and local community to extend station influence and create meaningful collaborations.
- Sales Integration: Collaborate with sales and promotions teams to create compelling branded content and sponsorship opportunities that provide value to both advertisers and audiences.
- Ensure Compliance & Integrity: Uphold FCC regulations, legal standards, and Alpha Media's company values while maintaining journalistic excellence.
- An Experienced Leader: 5 years of successful content leadership in a major market media environment.
- Digitally Fluent: Proficient in content management systems, social media strategy, audience engagement tactics, and video content creation (editing skills a plus!).
- A Strategic Thinker: Deep understanding of news, sports, and talk radio formats, with the ability to craft multi-channel content strategies that capture attention and foster loyalty.
- An Exceptional Communicator: Strong writing and production skills, with the ability to craft compelling audio, digital, and video content that resonates across platforms.
- A Problem-Solver: Resourceful and creative, with a knack for turning challenges into opportunities that drive results.
- A Passionate Mentor: Committed to developing talent and empowering teams to achieve excellence.
- Comprehensive Benefits Package: Health, dental, and vision insurance with multiple coverage options.
- Paid Time Off: 17 PTO days, 11 company holidays, and birthday off.
- 401(k) Retirement Plan: Employer matching to support your future financial goals.
- Employee Assistance Program: Free support services for you and your household.
- Cares Initiative: Paid volunteer hours to give back to the community.
- Pet Adoption Subsidies: Helping you bring home a new furry friend.
