What are the responsibilities and job description for the Customer Experience & Marketing Director position at W3Global?
About
Client is a leading high-end events company including corporate events, social engagements, weddings, concerts, etc. We pride ourselves on delivering exceptional experiences for our clients and attendees, from concept to execution. As we continue to grow, we're looking for a dynamic Customer Experience & Marketing Director to lead our efforts in creating seamless, engaging, and memorable interactions at every touchpoint.
Role
As the Customer Experience & Marketing Director, you will be responsible for developing and implementing strategies that enhance customer engagement, drive brand awareness, and ensure top-tier event experiences. You'll oversee both marketing initiatives and customer satisfaction programs, working closely with internal teams, vendors, and clients to elevate our brand and events.
Responsibilities
Design and implement strategies to improve the client and attendee experience from inquiry to post-event.
Analyze customer feedback and event performance metrics to enhance service quality.
Develop and maintain customer journey maps to ensure a seamless and engaging experience.
Train and mentor team members to uphold best-in-class customer service standards.
Marketing & Brand Strategy
Develop and execute comprehensive marketing campaigns to promote our events and services.
Manage digital marketing efforts, including social media, email campaigns, and paid advertising.
Oversee content creation, storytelling, and brand messaging across all platforms.
Collaborate with designers, photographers, and videographers to create compelling visuals and promotional materials.
Leverage data and analytics to refine marketing strategies and improve ROI.
Attend events and liaise with key client stakeholders.
Event Promotion & Engagement
Build partnerships and collaborations to expand brand reach and engagement.
Implement creative strategies to drive ticket sales, registrations, and sponsorship opportunities.
Develop and oversee gifting and loyalty programs, VIP experiences, and community engagement initiatives.
Stay ahead of industry trends to keep our marketing and customer experience strategies innovative.
Qualifications
5 years of experience in marketing, customer experience, or related roles, preferably within the events, hospitality, or entertainment industries.
Strong leadership and team management skills.
Proven track record in developing successful marketing campaigns and customer engagement strategies.
Experience with digital marketing tools (social media platforms, CRM software, email marketing, analytics).
Excellent communication, problem-solving, and project management skills.
Passion for creating meaningful and memorable experiences.
Why Join Us
Be part of a creative and fast-growing events team.
Opportunity to shape and elevate the customer journey in a dynamic industry.
Work on high-profile events and exciting projects.
Competitive salary and benefits package.
Client is a leading high-end events company including corporate events, social engagements, weddings, concerts, etc. We pride ourselves on delivering exceptional experiences for our clients and attendees, from concept to execution. As we continue to grow, we're looking for a dynamic Customer Experience & Marketing Director to lead our efforts in creating seamless, engaging, and memorable interactions at every touchpoint.
Role
As the Customer Experience & Marketing Director, you will be responsible for developing and implementing strategies that enhance customer engagement, drive brand awareness, and ensure top-tier event experiences. You'll oversee both marketing initiatives and customer satisfaction programs, working closely with internal teams, vendors, and clients to elevate our brand and events.
Responsibilities
Design and implement strategies to improve the client and attendee experience from inquiry to post-event.
Analyze customer feedback and event performance metrics to enhance service quality.
Develop and maintain customer journey maps to ensure a seamless and engaging experience.
Train and mentor team members to uphold best-in-class customer service standards.
Marketing & Brand Strategy
Develop and execute comprehensive marketing campaigns to promote our events and services.
Manage digital marketing efforts, including social media, email campaigns, and paid advertising.
Oversee content creation, storytelling, and brand messaging across all platforms.
Collaborate with designers, photographers, and videographers to create compelling visuals and promotional materials.
Leverage data and analytics to refine marketing strategies and improve ROI.
Attend events and liaise with key client stakeholders.
Event Promotion & Engagement
Build partnerships and collaborations to expand brand reach and engagement.
Implement creative strategies to drive ticket sales, registrations, and sponsorship opportunities.
Develop and oversee gifting and loyalty programs, VIP experiences, and community engagement initiatives.
Stay ahead of industry trends to keep our marketing and customer experience strategies innovative.
Qualifications
5 years of experience in marketing, customer experience, or related roles, preferably within the events, hospitality, or entertainment industries.
Strong leadership and team management skills.
Proven track record in developing successful marketing campaigns and customer engagement strategies.
Experience with digital marketing tools (social media platforms, CRM software, email marketing, analytics).
Excellent communication, problem-solving, and project management skills.
Passion for creating meaningful and memorable experiences.
Why Join Us
Be part of a creative and fast-growing events team.
Opportunity to shape and elevate the customer journey in a dynamic industry.
Work on high-profile events and exciting projects.
Competitive salary and benefits package.
