What are the responsibilities and job description for the Director of Tiktok Live Shopping position at W3Global?
We use natural and innovative technologies to create sustainable everyday products, designed to enhance consumers' lives. We believe live shopping is the future, and we're looking for someone to own and execute this channel across TikTok Live, Whatnot, and other emerging platforms for our many consumer product brands.
What You'll Do
What You'll Do
- Develop & Lead Live Shopping Strategy - Build a multi-platform live shopping program that drives sales and customer engagement.
- Manage Hosts & Talent - Find, onboard, and coach dynamic hosts who can turn live streams into revenue-generating events.
- Oversee Production & Execution - Handle studio setup, equipment, scheduling, and overall production to ensure high-quality, seamless live sessions.
- Test, Analyze & Scale - Optimize formats, track performance, and continuously refine the approach to maximize sales and engagement.
- Expand Beyond TikTok - Launch and grow our presence on Whatnot and other live shopping platforms.
- Coordinate with Teams - Work closely with marketing, creative, and fulfillment to create a smooth end-to-end shopping experience.
- Live Shopping Experience: You've launched and managed TikTok Live Shopping, Whatnot, or similar live commerce channels for another brand.
- Proven Track Record: You know how to turn live engagement into real sales.
- Content & Commerce Expertise: You understand what makes live shopping content effective and how to keep audiences engaged.
- Entrepreneurial Mindset: You thrive in a fast-moving environment, ready to own and grow an entire revenue-driving channel.
