Director of Digital Marketing & Marketing Operations

Job Title: Director of Digital Marketing & Marketing Operations

Location: Hybrid (Port Washington, New York 11050)

Job Summary

The Director of Digital of Marketing & Operations is both hands-on and strategic, leading Digital Marketing and Operations Strategy for WAC Group. Reporting to the CMO, the Director applies proven expertise in Digital Strategy, Demand Generation, Marketing Operations, Marketing Automation, Analytics & Performance Optimization, and Content and Brand Optimization.

Major Duties And Responsibilities

Digital Strategy & Demand Generation

• Develop and execute multi-channel B2B and B2C digital campaigns to drive engagement, acquisition, and retention.
• Implement acquisition efforts, including, but not limited to, inbound, paid media, SEO/SEM
• Optimize website strategy and performance, ensuring strong conversion paths for lead generation.
• Manage email marketing and nurture programs to engage key stakeholders throughout the customer journey.
  
  

Marketing Operations & Automation

• Lead the implementation and management of HubSpot for marketing automation, CRM integration, lead scoring, segmentation, and lifecycle management.
• Develop scalable workflows, email nurture campaigns, and automation rules to improve engagement and conversion.
• Manage lead attribution models and data hygiene, ensuring seamless integration between HubSpot and other marketing/sales systems.
• Establish marketing operations best practices, including governance, reporting, and compliance.
• Provide training and enablement to marketing and sales teams on HubSpot functionalities and best practices.
• Leverage Monday.com to manage creative workflow requests, building and ensuring SLAs are met.
• Maintain updated marketing calendar with all current programs and distribute to key stakeholders and teams.
  
  

Analytics & Performance Optimization

• Establish KPIs and build dashboards to track campaign performance, pipeline contribution, and marketing ROI.
• Conduct A/B testing and performance analysis across digital campaigns to improve conversion rates and engagement.
• Implement data-driven decision-making to optimize marketing spend and efficiency.
• Partner with sales and leadership to ensure marketing efforts align with revenue goals and business objectives.
  
  

Content & Brand Optimization

• Collaborate with content and product marketing teams to refine messaging and create compelling digital assets and social media campaigns.
• Develop and manage landing pages, personalized content experiences, and automation-driven engagement journeys to enhance lead nurturing.
• Ensure consistent brand positioning across digital channels and campaigns.
  
  

Qualifications

• 12 - 15 years of experience in digital marketing, marketing operations, and/or demand generation.
• Experience in marketing automation, lead scoring, CRM integration, and data governance.
• Strong analytical skills with experience in campaign tracking, reporting, and ROI measurement.
• Experience with paid media, SEO, and website optimization.
• Proven ability to drive MQLs, SQLs, and pipeline contribution in a B2B or B2B2C environment.
• Excellent project management skills with the ability to balance strategy and execution, while ensuring projects are completed on time and on budget.
• Knowledge of Marketing Channels: A thorough understanding of various marketing channels, including social media, email marketing, search engine optimization, and public relations.
• Possess and promote a can- do attitude with a bias for action.