Job Description
Job Description
YOUR BENEFITS
Our benefit package includes :
- Starting at 4 weeks PTO per year
- 401(k) and a company match
- Profit Sharing
- Medical
- Dental
- Life
- Disability
- 6 Weeks Parental Leave
- Long term care insurance
- Tuition reimbursement
Reports to : Consumer Marketing Manager
Compensation Range : $54,000-70,000 annually
Position Objective :
This person will be responsible for driving performance, reporting, optimizing, and testing across multiple ad platforms to include Amazon, Orange Apron Media (The Home Depot), Roundel Media (Target), Walmart, Lowe’s, and others. Position requires passion, curiosity, and analytical mindset for Amazon Ads, Retail Media, and Ecommerce marketing.
Responsibilities :
Retail Media Ad Management – 75%
Execute and optimize Amazon Ads campaigns and other Retail Media Ad Platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Video) to drive sales and maximize profit.Create and deliver detailed performance reports, to effectively communicate results and insights.Analyze performance data and collaborate with Consumer Marketing Manager to make data-driven decisions.Execute keywords, bids, and budgets to optimize for performance.Collaborate with cross-functional teams to align marketing efforts with broader digital strategies during internal team meetings.Research and analyze our business, competitors, and target audiences in order to recommend channel, budget, and targeting strategiesEffectively execute campaigns through available ad tech tools to drive efficiencyCollaboration with Sales Manager in order to support salesEcommerce marketing – 10%
Look at keyword trendsUpdate product details pages with SEO tacticsA / B testing with product detail pagesEmail Marketing – 10%
Create, design, and deploy emails based on approved strategy.Grow, maintain and segment CRM database utilizing Hubspot.Track, report and A / B test to optimized for performance and database health.Create and manage email calendarOther Marketing – 5%
Assist with other projects as requestedKeep up to date with relevant marketing tactics and toolsSupport evolving e-commerce strategyOther duties as assigned.Relationship to Others :
Works closely with Marketing, sales, product support and product teams. Also, has frequent contact with outside vendors and customers.
Dimensions of Position
Independently analyses and reports out performance, identifies trends, executes campaigns and optimizes media buys.
Qualifications
Education and Experience
Bachelor’s Degree in Business, marketing communications related field is preferred or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.Preferred pay per click marketing management experience with Amazon and / or other Retail Media Marketplaces, marketing experience, email and data analysis skills a plus.Knowledge, Skills, and Abilities
Good organization, problem-solving, and communication skillsWorking knowledge of Microsoft based software : word, excel, PowerPointWorking knowledge of Hubspot and / or Stackline a plusAbility to analyze data and turn into actionable insightsExcellent verbal, written and interpersonal communication skillsHigh attention to details along with flexibility, proactive approachProject management and ability to work on multiple things at the same time.Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.Must be able to work independentlyLive our Values of : Open, Cooperative, Accountable, Progressive, and Customer Centric.Working Conditions
Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and / or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office.
Salary : $54,000 - $70,000
