Sr. Brand Manager

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.

Department : Global Marketing - Brand

Location : Wahoo HQ (Atlanta, GA)

Reports to : Global Head of Marketing

We’re looking for a Sr. Brand Manager to lead our brand efforts to accelerate our mission to become the brand of choice for endurance athletes. Working closely with partners across the organization and external creative agencies, you will help drive brand awareness, consideration and customer acquisition. You will be responsible for developing and bringing seasonal storytelling to life across athletes, events and social channels.

We are looking for a high potential individual who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across both digital and physical channels. You will have a background in brand marketing and are an innovative problem solver. You are data driven and consumer obsessed, and able to seamlessly move between forward thinking and tactical implementation.

Are you excited about the challenge of engaging Wahooligans, activating brand advocates,advancing brand reputation, increasing preference, and ultimately driving revenue? Then throw your name in the ring!

In this role, you will :

• Oversee a team of high performing marketing talent across : teams & athletes, content & social, events and channel marketing, supporting them to success and building best in class strategies within these core brand areas
• Build short and long-term brand strategies to grow Wahoo’s consumer base, aligned to business goals
• Build best-in class practices, frameworks and playbooks to up-level our marketing team and organization
• Be responsible for driving a high ROI brand plan and building models for measurement and reporting on key KPIs
• Partner with wider commercial teams, GTM and product marketing to build effective brand plans within owned channels, that hit key brand and revenue objectives
• Be responsible for seasonal brand campaigns, from brief to execution and maturity, and report out against key success metrics
• Work collaboratively with external agencies where needed to deliver key campaigns to support growth goals
• Manage activations budgets to deliver against key KPIs
• Manage the yearly & monthly marketing calendar, by collectively partnering with key members of the marketing team to ensure an aligned vision and strategy
• Be a brand custodian and implement effective strategies and processes to ensure high brand consistency both internally and externally
• Develop a best in class brand marketing team and encourage problem-solving, strategic thinking, customer-orientation and KPI accountability amongst the team

We’d love to hear from you if you have :

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