Demo
Salary Resume Critique Job Openings

Digital Shelf Specialist

Wakefern Food Corp.
Edison, NJ Full Time
POSTED ON 4/9/2025
AVAILABLE BEFORE 4/28/2025

Summary

The Digital Shelf Specialist is responsible for ensuring an optimal, seamless, and engaging online product experience across all digital platforms. This role focuses on the accurate representation of product content, imagery, and data, ensuring that customers can easily find, understand, and purchase products through a user-friendly digital experience. By collaborating with cross-functional teams, the Digital Shelf Specialist drives product visibility, enhances search functionality, and supports the overall e-commerce strategy to increase conversions and customer satisfaction.

This position plays a critical role in maintaining Wakefern’s digital shelf standards, leveraging insights to optimize product listings, and supporting the continuous growth of the online shopping experience

Essential Functions

  • Drive omni-channel sales growth by executing and enhancing the end-to-end digital shelf experience and product findability for the assigned category.
  • Manage product-related assets across six banners using the CMS tool, ensuring consistency and accuracy.
  • Develop and implement strategies for taxonomy and search optimization to improve discoverability and sales.
  • Analyze & monitor key performance metrics to identify successful tactics, linking actions to measurable business outcomes. Identify opportunities for automation to enhance speed-to-market and content accuracy.
  • Syndicate product content from Brandbank, internal systems, Syndigo, and other partners, including managing packaging refreshes, brand updates, and content optimizations.
  • Ensure accurate product data mapping and collaborate with tech teams on system changes and enhancements.
  • Perform daily content audits to ensure readiness and accuracy across digital platforms.
  • Troubleshoot and resolve product content issues , managing tickets with Brandbank and other partners.
  • Engage and Educate Category Managers and vendor partners on self-service opportunities.
  • Develop and distribute product content scorecards to track performance and ensure ongoing optimization
  • Category Breakdown :
  • Meat, Seafood, & Bakery
  • Appy, Food Service, Produce, & Floral
  • Grocery & Specialty Grocery
  • HBC, Non-Foods, Baby & Pet
  • Dairy, Frozen & Circular Auditing

Additional Functions

  • Process & categorize new or updated products. Own and execute all elements related to product launch & discoverability across platforms including, but not limited to, set up of keywords and synonyms, addition to and modification of taxonomy, processing of images and content.
  • Force items to the site to support promotional activity and marketing initiatives
  • Perform a weekly audit of assigned category content to ensure accuracy (images, descriptions, metadata, etc.).
  • Update product information, assets, and content for assigned categories within the various tools.
  • Ensure that product data is properly mapped and aligned with taxonomy standards & shifting consumer trends.
  • Identify opportunities to optimize product placement & content
  • Monitor performance metrics such as conversion rates, share of search, and organic traffic.
  • Understand technical and backend systems that support product flow to the site.Analyze any shifts or anomalies and flag areas that need attention or improvement.
  • Collaborate with tech teams on product data enhancements or tool improvements.
  • Collect category performance data, analyze and prepare reports with actionable insights to inform content or promotional adjustments.
  • Communicate with vendors and internal teams (category managers, marketing, etc.) regarding product content needs, updates, and feedback.
  • Identify and document areas for process improvement or automation.
  • Troubleshoot product content issues, mapping and system-related issues & follow up on open tickets with appropriate parties

    • Qualifications

  • Bachelor degree required
  • 2-3 years or experience in a similar digital role
  • Exceptional ability to multi-task with attention to detail
  • Ability to identify problems and implement appropriate solutions.
  • Ability to interact with associates at various levels and CPG partners independently
  • Must have incredible attention to detail, excellent oral and written communication skills, time management skills, and organizational skills.
  • Demonstrate understanding of best practices in Content Creation, Digital Asset Management
  • Computer proficiency in Excel, Word, and PowerPoint.

    • Working Conditions & Physical Demands

    Ability to monitor computer screens for long periods of time

    Ability to work a hybrid schedule, with a current requirement of 4 days in person

    Competencies

  • Communicate Effectively
  • Drive for Results
  • Embrace Change
  • Stay Competitive
  • Build Relationships
  • Develop You

    • If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Digital Shelf Specialist?

    Sign up to receive alerts about other jobs on the Digital Shelf Specialist career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $55,835 - $70,896
    Income Estimation: 
    $69,949 - $89,401
    Income Estimation: 
    $69,949 - $89,401
    Income Estimation: 
    $87,760 - $112,265
    Income Estimation: 
    $114,231 - $148,398
    Income Estimation: 
    $147,516 - $202,279
    Income Estimation: 
    $87,760 - $112,265
    Income Estimation: 
    $109,928 - $139,218
    Income Estimation: 
    $55,835 - $70,896
    Income Estimation: 
    $69,949 - $89,401
    Employees: Get a Salary Increase
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Wakefern Food Corp.

    Wakefern Food Corp. | Advertising Account Executive
    Wakefern Food Corp.
    Hired Organization Address New York, NY Full Time
    This person will also act as a liaison between Divisions and Marketing and Sales while managing shopper marketing creati...
    State Government Relations and Grassroots Specialist
    Wakefern Food Corp.
    Hired Organization Address Edison, NJ Full Time
    Summary This role encompasses both state legislative responsibilities and grassroots engagement activities. Responsibili...
    Director of Shared Financial Services
    Wakefern Food Corp.
    Hired Organization Address Edison, NJ Full Time
    The Director of Shared Financial Services is a strategic leader responsible for providing general accounting and transac...
    Procurement Data Insights Specialist
    Wakefern Food Corp.
    Hired Organization Address Keasbey, NJ Full Time
    What You'll Do: In this role as a Procurement Analyst , you will play a critical role in supporting the procurement team...
    View More Jobs at Wakefern Food Corp.

    Not the job you're looking for? Here are some other Digital Shelf Specialist jobs in the Edison, NJ area that may be a better fit.

    Music Bingo, Trivia, and Karaoke Host

    Top Shelf Trivia, Edison, NJ

    Digital Operations - Digital Marketing Specialist Digital Marketing Specialist

    ECLARO, Scotch Plains, NJ

    View More Jobs

    AI Assistant is available now!

    Feel free to start your new journey!