What are the responsibilities and job description for the Principal Product Marketing Manager position at Wal-Mart?
FocusKPI is looking for a Principal Product Marketing Manager to join the Enterprise, Migrations, and Platform Product Marketing team, in one of our clients, a high-tech, SaaS company.
The main function of the Principal Product Marketing Manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.
Work Location : Remote - anywhere in the US
Duration : 6 months contract with potential for extension depending on your performance
Pay Range : $80 / hr to $94 / hr
Responsibilities :
- This is a product marketing manager role. This person is responsible for owning and running individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand generation, creative, sales, sales enablement and other marketing support teams.
- Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed.
- Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs).
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
- Provides information by collecting, analyzing, and summarizing data and trends. Accomplishes marketing and organization mission by completing related results as needed.
Qualifications :
Thank you!
FocusKPI Hiring Team
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Salary : $80 - $94
