What are the responsibilities and job description for the SEM/Paid Search Marketing Analyst position at Wal-Mart?
FocusKPI is looking for a SEM Online Marketing Analyst / Paid Search Marketing Analyst to join the Paid Marketing Team within our client.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
The Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote client's products, attract new audiences, and ultimately add new customers to our growing community. You'll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Search & Review Sites.
The client is seeking a Paid Search Manager to accelerate the growth of their paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.
You will join the paid advertising team and use paid search tactics to drive new user acquisition for their products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and be responsible for launching, managing, and scaling their paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.
Work Location : Remote - anywhere in the US
Duration : 18 months contract with potential to convert to full-time depending on your performance
Pay Range : $45 / hr to $52 / hr
Responsibilities :
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
- Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
- Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
- Process trademark whitelisting requests for the client's partnerships and submit competitor trademark violations when necessary.
- Submit and manage project requests with cross-functional teams.
Qualifications :
Big plus, but not required if :
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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Salary : $45 - $52
