What are the responsibilities and job description for the Email Marketing Specialist position at Walker & Dunlop?
Department : Marketing
We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities - where people live, work, shop, and play - to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives - they are critical to our success and ability to innovate and grow.
Department Overview
Marketing department
focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR / Social Media, Events, and Operations and Analytics.
The Impact You Will Have
As an Email Specialist, you will be responsible for the development and optimization of email marketing campaigns. This role is part of Walker & Dunlop's digital marketing team and reports to the Senior Digital Marketing Manager.
Joining our team represents an exciting opportunity to get exposure to a wide range of digital channels and tactics in a fast-paced, hands-on environment. An eye for detail, eagerness to learn new skills, a high degree of adaptability in the face of new information or priorities, and a collaborative attitude toward teammates and stakeholders will be critical to your success in this role.
If you have a solutions-oriented mindset, attitude of continuous learning, and spirit of kindness toward others, you'll fit in well with our team. We follow a hybrid work schedule, with in-office presence expected at least three days per week.
Primary ResponsibilitiesBuild, test, deploy, and analyze email marketing campaignsReview all email marketing campaigns for accuracy and quality prior to deploymentEnsure all marketing emails follow W&D's best practices for branding and complianceClean, organize, and manage contact data in Iterable (ESP)Assist with building email automationsCoordinate communication and collaboration with Iterable (ESP), other service providers / technology vendors, and internal stakeholdersAssist Senior Digital Marketing Manager in developing email marketing strategy and tactics to support business line marketing plansAttendance is generally 8 : 30 am - 5 : 30 pm local time Monday through Friday with the ability to work up to 2 of those days remotely.Education and Experience
Bachelor's degree or equivalent working experience2-4 years in email or digital marketingExperience working in email marketing platforms such as Iterable, Mailchimp, HubSpot, Klaviyo, or Salesforce Marketing CloudWorking knowledge of HTML / CSS is a plus, but not requiredKnowledge, skills, and abilities
Excellent proofreading skills with an eye for good design and layoutDetail-oriented mindset with a drive to exceed expectationsAbility to complete projects independently and strong time-management skillsBasic familiarity with data cleanup and analysis in ExcelFamiliarity with email marketing best practicesAbility to manage multiple priorities concurrently while maintaining high standards of qualityVersatility, flexibility, and a willingness to adapt to new challengesAbility to work collaboratively with othersAbility to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processesCourtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholdersThis position has an estimated base salary of $65,000 - $75,000 plus a discretionary bonus. An employment offer is based on the applicant's relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.
LI-AA1
LI-Hybrid
What We Offer
The opportunity to join one of Fortune Magazine's Great Places to Work winners from 2015-2023Comprehensive benefit options
- that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation™, some of which include : - Up to 83% subsidized medical payroll deductions- Competitive dental and vision benefits- 401(k) match- Pre-tax transit and commuting benefits- A robust health and wellness program - earn cash rewards and gain access to resources thatpromote health, engagement, and balance- Paid maternity and parental leave, as well as other family paid leave programs- Company-paid life, short and long-term disability insurance- Health Savings Account and Healthcare and Dependent Care Flexible SpendingCommitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communicationCareer development opportunitiesEmpowerment and encouragement to give back - volunteer hours and donation matching
- Eligibility may vary based on average number of hours worked
EEO Statement
We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information. We strive to be a safe place to ask questions, build professional relationships, and develop careers.
SPAMPlease be wary of recruitment scams. An indication of a scam might be a request for sensitive or bank information at the time of application or emails coming from a non walkerdunlop.com email address. Please call us at 301.215.5500, if you have any concerns about information requested during or after the application process.
Fair Chance Hiring
Background checks, including any questions related to infractions, arrests, or conviction records, will not be conducted until after a conditional offer of employment has been accepted. We will consider for employment qualified applicants regardless of arrest and conviction records, in accordance with federal, state, and local laws.
Salary : $65,000 - $75,000
