What are the responsibilities and job description for the Vice President, Account Management position at Walker Sands Communications?
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Walker Sands is seeking a seasoned Vice President, Account Management who will serve as a senior leader within the Client Services department and a key member of the agency's Senior Leadership Team.
This role will drive the success of our account management function, serving as a strategic advisor for some of the agency's largest and most complex client accounts, including integrated and point-solution programs that leverage SEO, paid media, creative, brand and strategy, marketing automation, PR and social media services. The Vice President, Account Management will serve as a senior strategist and relationship manager, and work with our services teams to define program goals and strategies, build and maintain client relationships, expand accounts, support sales pitches and deliver exceptional results.
The Vice President, Account Management should have B2B industry and channel expertise across our range of services. They will work with in-house channel experts to drive outcomes for B2B technology clients and become invaluable extensions to our clients' marketing teams, providing senior oversight to ensure client satisfaction, revenue growth, and profitability. They may actively run 1-2 large accounts, and provide senior oversight for a portfolio ranging from 6-10 accounts.
As a senior member of the Client Services team, the VP, Account Management will manage and mentor a team of up to 15 employees, including 2-4 direct reports, cultivating their professional development while aligning departmental performance with agency-wide goals. This role will also contribute to agency leadership, fostering collaboration across teams, and advancing initiatives that enhance employee engagement, diversity and inclusion.
Responsibilities
Client Relationship Management
- Lead up to 2 large, multi-service accounts as the primary senior strategist and relationship manager
- Works with services teams to define program goals and strategy; monitors results and client business impact; builds client relationships; and manages account profitability, client health and renewals.
- Serve as senior oversight for a portfolio of large, integrated and / or high-value accounts, establishing trusted advisor relationships with senior client stakeholders (e.g., CEOs, CMOs) and senior point of contact for internal service teams.
- Act as a strategic advisor to clients, providing expert guidance on marketing trends, opportunities, and best practices.
- Provide strategic direction for client programs, ensuring alignment with client goals and agency capabilities.
- Navigate high-stakes client conversations, including budget discussions, quality concerns, and sensitive business challenges such as leadership transitions or budget cuts.
- Lead the development of integrated marketing plans and campaigns with a deep understanding of B2B industries (tech, SaaS, professional services).
- Produce and present client-facing reports that demonstrate the business value of our programs to clients.
- Identify opportunities for account growth, cross-selling, and upselling while maintaining strong client satisfaction.
Department Leadership and Coaching
Business Growth
Operational Excellence
Agency Leadership
Actively support diversity, equity, and inclusion (DEI) initiatives and foster a positive, inclusive work culture.
Experience
LI-Hybrid