What are the responsibilities and job description for the Senior Manager, Marketing Planning And Strategy - Walmart Connect position at Walmart Canada?
Senior Manager, Marketing Planning And Strategy - Walmart Connect
Walmart Connect is seeking a B2B media ad sales marketer with experience in connected TV (CTV), programmatic, streaming, social, and emerging platforms to join the Partner Marketing team. The role involves using strategic intelligence, digital media knowledge, and creativity to develop and implement media partner marketing strategies. Duties include creating compelling content, developing sales tools, writing scripts for speaking engagements, and managing media partner marketing projects. You will have over 7 years of experience in B2B marketing, media ad sales marketing, or related fields, and proven skills in creating persuasive narratives, strategic thinking, and managing multiple projects. Experience in content marketing for media partners such as CTV and / or streaming platforms is preferred.
You'll harness your strategic intelligence, digital media acumen, media landscape knowledge, and creativity in lockstep with Partner Marketing leadership to develop and execute media partner marketing strategies by writing compelling content, developing sales enablement and L&D materials, and creating project plans, goals, KPIs, and success metrics for marketing initiatives.
What you'll do...
- Work with Media Partnerships and cross-functional teams, such as Product Marketing, Agency Partnerships, Brand Marketing, and Research & Analytics to increase adoption among agencies and advertisers for our :
- Media partners : Walmart DSP, CTV, social, streaming, emerging, measurement
- Tactical elements may include, but are not limited to, creating media partner narratives using PowerPoint and collateral, scripting media partners’ event and webinar materials, developing case studies and newsletter content, identifying distribution channels to amplify awareness for media partners, and operationalizing marketing plans.
- Demonstrate your marketing savvy and autonomy by owning media partner marketing projects end-to-end (strategy, project timelines, execution, measurement, optimization) with Partner Marketing leadership’s support and cross-functional inputs.
- Develop media partner marketing strategies and scripts for advertiser- and agency-driven speaking engagements and industry event panels, prep Walmart Connect speakers for said event engagements, support event activations, and measure success.
- Contribute to the success of Partner Marketing by helping the team achieve OKRs within budgetary and timeline scope while ensuring projects support the broader business objectives of the Partner Marketing team and Walmart Connect.
- Work with Partner Marketing and Media Partnerships leadership to develop strategic marketing plans supporting AOP goals for Walmart Connect.
- Collaborate with Marketing Operations to build a strong operational foundation that supports future scale.
What you'll bring :
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart's sales data to prove it. #WalmartConnect
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
For information about PTO, see https : / / one.walmart.com / notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00-$216,000.00 in Hoboken, New Jersey, and $117,000.00-$234,000.00 in San Bruno, California. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include stock.
Minimum Qualifications...
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Preferred Qualifications...
Leading cross-functional projects, Marketing or related field, Supervisory experience, Masters : Business Administration.
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
J-18808-Ljbffr
Salary : $117,000 - $234,000
