What are the responsibilities and job description for the Regional Sales Director – Mid-Atlantic position at Wana Brands?
Job Purpose
Provide leadership to the sales and marketing efforts, develop, and implement the Company’s strategic sales plan, analysis of market conditions, competitive forces, regulatory requirements and changes, customer and market needs in addition to the sales resources required to meet revenue targets. Duties will focus on selling as #1 priority, evaluating pricing and cost analysis, strong communication with distribution partner and regular updating to management.
Wana Brands is an infused cannabis products manufacturer. This position helps to promote Wana Brands by helping to support and manage Wana sales operations on the East coast. The role will support the Mid-Atlantic market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. This role will also manage Wana Sales Brand Managers in respective markets NJ and MD (and potentially in PA).
Essential Duties And Responsibilities
The essential functions include, but are not limited to the following:
This position has direct report(s) and supervisory responsibility within the Sales department. This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Required Qualifications
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Compensation And Benefits
This position is exempt from overtime pay due to executive employee exemption.
This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule.
Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 35% of work time.
Work Environment
This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The employee must be able to travel for long distances via airplane and automobile.
AAP/EEO Statement
The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.
We anticipate filling this position by February 28th, 2025. Thank you.
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Provide leadership to the sales and marketing efforts, develop, and implement the Company’s strategic sales plan, analysis of market conditions, competitive forces, regulatory requirements and changes, customer and market needs in addition to the sales resources required to meet revenue targets. Duties will focus on selling as #1 priority, evaluating pricing and cost analysis, strong communication with distribution partner and regular updating to management.
Wana Brands is an infused cannabis products manufacturer. This position helps to promote Wana Brands by helping to support and manage Wana sales operations on the East coast. The role will support the Mid-Atlantic market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. This role will also manage Wana Sales Brand Managers in respective markets NJ and MD (and potentially in PA).
Essential Duties And Responsibilities
The essential functions include, but are not limited to the following:
- Manage multiple markets in the Mid-Atlantic region: New Jersey, Maryland, Florida and PA (when ready)
- Ensure development and execution of differentiated market strategy for each market through support of each market’s core team including the following activities:
- Identify product launch needs and support roll-out of all new product launches in all markets
- Evaluate opportunities for growth within each market and make recommendations for key initiatives
- Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed
- Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts
- Develop and manage promotional and discount strategies with partners
- Develop competitive intelligence system for uncovering and sharing market information with internal and external team members
- Work closely with field marketing and sales teams to identify event and training needs and build out plan to meet those needs
- Perform quarterly sales forecasting for AOP
- Build strong relationships with senior sales leadership of partners and manage high level communication with partners’ sales teams
- Minimum 2x a month travel to work with partners’ sales teams in field (40% travel)
- Lead online sales meetings with partners (usually 2x per week)
- Build out and manage KPIs for Wana and partner sales teams
- Represent Wana at industry events and conferences in partner markets
- Utilize and update Salesforce CRM with visits and weekly activities
- Passion for Wana Brands and knowledge of the industry
- Strong ability to model and train sales teams on consultative selling methods
- Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products
- Data driven and experience with different sales and data systems
- Persuasive sales ability, including ability to effectively position Wana products against competitors
- Ability to develop team members and lead by example
- Excellent verbal and written communication skills
- Ability to use appropriate tools to monitor KPIs and other sales metrics
- Flexible schedule and ability to work some weekends and evenings
- Travel Expectation 35%
- Candidate must live in NJ or PA
This position has direct report(s) and supervisory responsibility within the Sales department. This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Required Qualifications
- Prior cannabis sales experience
- Prior management experience
- Prior CPG experience with strong analytical experience
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Compensation And Benefits
- Annual compensation commensurate with experience from $135,000 - $165,000, plus potential bonuses
- Health, vision, dental insurance offered to all full-time employees
- Life Insurance
- Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year
- 401k available after three months, with employer match
- Product discounts, pet insurance discounts, tuition reimbursement program, and more!
This position is exempt from overtime pay due to executive employee exemption.
This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule.
Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 35% of work time.
Work Environment
This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The employee must be able to travel for long distances via airplane and automobile.
AAP/EEO Statement
The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.
We anticipate filling this position by February 28th, 2025. Thank you.
Powered by JazzHR
NxI6RnFH5S
Salary : $135,000 - $165,000
