Sales Brand Manager - Illinois

Job Description

Job Description

Why Wana Brands?

Wana Brands is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana Brands, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana Brands, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.

Our Culture :

Here at Canopy USA, LLC, we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!

Job Purpose

his position helps to promote Wana Brands by helping to support and manage Wana sales operations in Illinois. This role will support the Illinois market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to the Illinois market.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following :

• Design sales strategy and manage KPIs for Wana and Partners Sales team.
• Provide sales forecasting for Illinois market.
• Manage communication with partners’ sales teams.
• Manage promotional strategies with partners.
• Attend all online meetings with partners.
• Build relationships with key retailers.
• Focus and support all new product launches.
• Evaluate opportunities for growth within each market and make recommendations for key initiatives.
• Understand and monitor individual competitor pricing and promotional strategies.
• Represent Wana at industry events and conferences.
• Work cohesively with Wana Field Marketing Team.
• Participate in pop-up / demo days at retailers.
• KPIs for store visits, budtender trainings, demo days etc.
• Update retailers with merchandising and displays.
• Attend weekly and bi-weekly team meetings.

Job Requirements :

Supervisory Responsibility

This position has no direct reports or supervisory responsibility.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Qualifications

Work Authorization / Security Clearance

This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).

Compensation and Benefits

Position Type / Expected Hours of Work

This position is exempt from overtime pay due to outside sales employee exemption.

This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule.

Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time.

Work Environment

This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

E-Verify Participation Notice

This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

What is E-Verify? E-Verify is an internet-based system that compares information from and employee’s Form I-9, Employment Eligibility Verification, to data from the U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

AAP / EEO Statement

The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.

We anticipate filling this position by December 31st, 2024.

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