What are the responsibilities and job description for the Sales Brand Manager - Michigan position at Wana Brands?

Job Description

Job Purpose

Wana Brands is an infused marijuana products manufacturer. This position helps to promote Wana Brands by helping to support and manage Wana sales operations in Michigan. This role will support the Michigan market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to the Michigan market.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following :

Design sales strategy and manage KPIs for Wana and Partners Sales team.
Provide sales forecasting for Michigan market.
Manage communication with partners’ sales teams.
Manage promotional strategies with partners.
Attend all online meetings with partners.
Build relationships with key retailers.
Focus and support all new product launches.
Evaluate opportunities for growth within each market and make recommendations for key initiatives.
Understand and monitor individual competitor pricing and promotional strategies.
Represent Wana at industry events and conferences.
Work cohesively with Wana Field Marketing Team.
Participate in pop-up / demo days at retailers.
KPIs for store visits, budtender trainings, demo days etc.
Update retailers with merchandising and displays.
Attend weekly and bi-weekly team meetings.

Job Requirements :

Passion for Wana Brands and knowledge of the industry.

Strong ability to model and train sales teams on consultative selling methods.

Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products.

Ability to clearly explain technical aspects of Wana products in a sales and training capacity.

Persuasive sales ability, including ability to effectively position Wana products against competitors.

Ability to develop constructive and cooperative working relationships with internal and external partners, maintaining them over time.

Clearly communicate information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Persistence, positive attitude, and desire to hustle and build market share.

Excellent verbal and written communication skills.

Strong desire to provide exceptional customer service.

Ability to build relationships and rapport.

Flexible schedule and ability to work some weekends and evenings.

Candidate must live in the Detroit metro area.

This role has an in-field expectation of 80%.

Supervisory Responsibility

This position has no direct reports or supervisory responsibility.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Qualifications

Prior cannabis sales experience.

Prior management experience.

Prior CPG experience with strong analytical experience.

Work Authorization / Security Clearance

This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).

Compensation and Benefits

Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses.

Health, vision, dental insurance offered to all full-time employees.

Life Insurance.

Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year.

401k available after three months, with employer match.

Product discounts, pet insurance discounts, tuition reimbursement program, and more!

Position Type / Expected Hours of Work

This position is exempt from overtime pay due to outside sales employee exemption.

This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule.

Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time.

Work Environment

This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

AAP / EEO Statement

The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.

We anticipate filling this position by March 31st, 2025. Thank you.

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Salary : $60,000 - $90,000

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