What are the responsibilities and job description for the Director of Lifecycle Marketing & Customer Retention position at Wantable?
Salaried/Exempt/On-site
Please note: Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.
MISSION:
As Wantable's Director of Lifecycle Marketing & Customer Retention, your role is to get customers to spend more with Wantable not less.
The primary focus is to drive long-term value and retention, strengthening the Wantable brand.
EXPECTED OUTCOMES:
Monitor and Mitigate Churn:
Retention Analysis and Forecasting:
Skills & Requirements:
Experience:
Ability to segment and target audiences effectively.
Knowledge of campaign automation and A/B testing.
Analytical skills for performance measurement.
Compliance knowledge for legal adherence.
Leadership and Collaboration:
Other Duties: Please note this job description does not cover all possible duties. Responsibilities and activities may change at any time with or without notice.
We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
Benefits
Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You'll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
Please note: Candidates should be local to WI or located in a neighboring state, where frequent commute to our HQ is reasonable, i.e. Chicago, IL.
MISSION:
As Wantable's Director of Lifecycle Marketing & Customer Retention, your role is to get customers to spend more with Wantable not less.
The primary focus is to drive long-term value and retention, strengthening the Wantable brand.
EXPECTED OUTCOMES:
Monitor and Mitigate Churn:
- Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value
- Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand
- Implement targeted acquisition strategies, especially for SMS, to grow the customer base and meet order targets and revenue goals
- Execute tailored lifecycle touchpoints to enhance engagement and build brand loyalty
- Deliver personalized experiences that align with customers' unique preferences and tastes
- Grow private brands and e-commerce businesses alongside the Edit (personal styling) service, expanding product offerings and revenue streams
Retention Analysis and Forecasting:
- Analyze and forecast customer LTV and churn trends then use that data to drive retention initiatives, channel marketing budget, and prioritize key projects to maximize ROI and business impact
- Lead the creation of marketing strategies and campaigns drive higher LTV and brand loyalty.
- Use customer data to inform SMS and email strategies, enhancing overall customer experience
- Ensure seamless execution of marketing programs across multiple channels, including email, SMS, and other digital marketing channels
- Foster relationships with internal stakeholders (Creative, Technology/Engineering, Merchandising, Customer Service) to ensure alignment and collaboration throughout the customer journey
- Stay updated on industry trends and best practices, identifying opportunities for innovation and differentiation
- Champion a customer-focused mindset within the organization, using data to drive insights and strategies that elevate the Wantable brand
Skills & Requirements:
Experience:
- 7-10 years in e-commerce, preferably with a DTC brand or in retail, with a strong track record of driving results
- Understand customer data structures and apply that to lifecycle marketing in all channels
- Experience in leveraging AI and machine learning to enhance marketing strategies and customer engagement
- Direct experience in SQL is highly preferred
- Expertise in email and SMS marketing platforms
- Bonus Points for experience with Attentive, SailThru and/or Klavio
Ability to segment and target audiences effectively.
Knowledge of campaign automation and A/B testing.
Analytical skills for performance measurement.
Compliance knowledge for legal adherence.
Leadership and Collaboration:
- Strong leadership skills to influence and collaborate with cross-functional teams
- Excellent communication skills, both written and verbal
- Proficiency in Google Office Tools and project management tools (e.g., Asana)
- Detail-oriented and organized with a passion for innovation and continuous improvement
- Experience in retail, DTC, and e-commerce, with a deep understanding of consumer behavior and market dynamics
- Creativity in campaign design and a customer-focused mindset for tailored messaging
Other Duties: Please note this job description does not cover all possible duties. Responsibilities and activities may change at any time with or without notice.
We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
Benefits
Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You'll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
